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Telecommunications: An Introduction to Electronic Media with Powerweb / Edition 9
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Telecommunications: An Introduction to Electronic Media with Powerweb / Edition 9

by Lynne Schafer Gross, Edward J. Fink, Edward J. Fink, Edward John Fink
 

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ISBN-10: 0073221589

ISBN-13: 9780073221588

Pub. Date: 07/01/2005

Publisher: McGraw-Hill Companies, The

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising,

Overview

This concise, student-friendly text teaches the essentials of telecommunications. It is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section of the text focuses on the various media forms (e.g. radio, the Internet), while the second section addresses the functions of media (programming, advertising, etc.); however, the various chapters may be read in any sequence, with the help of an effective glossary that defines all potentially unfamiliar terms.

Product Details

ISBN-13:
9780073221588
Publisher:
McGraw-Hill Companies, The
Publication date:
07/01/2005
Edition description:
Older Edition
Pages:
458
Product dimensions:
7.40(w) x 9.10(h) x 0.74(d)

Table of Contents

Table of Contents:

Prologue: The Significance of Telecommunications

Part I Electronic Media Forms

1
Radio

2
Broadcast Television

3
Cable and Satellite Television

4
Movies

5
The Internet

6
Other Forms of Telecommunications

7
International Electronic Media

Part II Electronic Media Functions

8
Business Practices

9
Programs

10
Laws and Regulations

11
Ethics and Effects

12
Advertising

13
Audience Feedback

14
Production, Distribution, and Exhibition

Epilogue
Careers in Telecommunications

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