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Toward a New Public Diplomacy: Redirecting U. S. Foreign Policy
     

Toward a New Public Diplomacy: Redirecting U. S. Foreign Policy

by P. Seib
 

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ISBN-10: 0230617441

ISBN-13: 2900230617444

Pub. Date: 10/20/2009

Publisher: Palgrave Macmillan US

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that

Overview

Proponents of American public diplomacy sometimes find it difficult to be taken seriously. Everyone says nice things about relying less on military force and more on soft power. But it has been hard to break away from the longtime conventional wisdom that America owes its place in the world primarily to its muscle. Today, however, policy makers are recognizing that merely being a “superpower” — whatever that means now — does not ensure security or prosperity in a globalized society. Toward a New Public Diplomacy explains public diplomacy and makes the case for why it will be the crucial element in the much-needed reinvention of American foreign policy.

Product Details

ISBN-13:
2900230617444
Publisher:
Palgrave Macmillan US
Publication date:
10/20/2009
Series:
Palgrave Macmillan Series in Global Public Diplomacy Series
Edition description:
2009
Pages:
257

Table of Contents

PART ONE Growing Pains: American Public Diplomacy Today
• Chapter One: The Case for Soft Power, William A. Rugh
Chapter Two: How We Got Here, Nicholas J. Cull
Chapter Three: Lessons of Alhurra Television, Shawn Powers and Ahmed El Gody
PART TWO From the Outside: Appraising American Public Diplomacy
• Chapter Four: The View from Russia, Viktoria Orlova
Chapter Five: The View from China, Guolin Shen
Chapter Six: The View from Egypt, Hussein Amin
PART THREE Where We Go from Here
• Chapter Seven: Public Diplomacy 2.0, Amelia Arsenault
Chapter Eight: Privatized Public Diplomacy, Kathy Fitzpatrick
Chapter Nine: A Cultural Public Diplomacy Strategy, Neal Rosendorf
Chapter Ten: Public Diplomacy in an Age of Faith, Jennifer A. Marshall and Thomas F. Farr
Chapter Eleven: The U.S. Military and Public Diplomacy, Abiodun Williams
Chapter Twelve: Conclusion: The Task for Policymakers, Philip Seib

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