Electric Sounds: Technological Change and the Rise of Corporate Mass Media

Electric Sounds: Technological Change and the Rise of Corporate Mass Media

by Steve Wurtzler
     
 

The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework, and the birth of a new acoustic commodity in which consumers accessed stories,

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Overview

The 1920s and 1930s marked some of the most important developments in the history of the American mass media: the film industry's conversion to synchronous sound, the rise of radio networks and advertising-supported broadcasting, the establishment of a federal regulatory framework, and the birth of a new acoustic commodity in which consumers accessed stories, songs, and other products through multiple media formats.

The innovations of this period not only restructured and consolidated corporate mass media interests while shifting the conventions of media consumption. They renegotiated the social functions assigned to mass media forms. In this impeccably researched history, Steve J. Wurtzler grasps the full story of sounds media, proving that the ultimate form technology takes is never predetermined but shaped by conflicting visions of technological possibility in economic, cultural, and political realms.

Columbia University Press

Product Details

ISBN-13:
9780231136778
Publisher:
Columbia University Press
Publication date:
12/31/2008
Series:
Film and Culture Series
Edition description:
New Edition
Pages:
416
Product dimensions:
5.70(w) x 8.60(h) x 1.00(d)
Age Range:
18 Years

Table of Contents

AcknowledgmentsIntroduction

1. Technological Innovation and the Consolidation of Corporate Power2. Announcing Technological Change3. From Performing the Recorded to Dissimulating the Machine4. Making Sound Media Meaningful: Commerce, Culture, Politics5. Transcription versus Signification: Copeting Paradigms for Representing with Sound

Conclusions/Reverberations

NotesIndex

Columbia University Press

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