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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds / Edition 1
     

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds / Edition 1

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by Howard Gardner
 

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ISBN-10: 1578517095

ISBN-13: 2901578517090

Pub. Date: 04/28/2004

Publisher: Harvard Business Review Press

Insights into One of the Greatest Mysteries of Human Behavior

Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds-yet this

Overview

Insights into One of the Greatest Mysteries of Human Behavior

Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences.

Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process.

Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one.

Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives.

Product Details

ISBN-13:
2901578517090
Publisher:
Harvard Business Review Press
Publication date:
04/28/2004
Edition description:
New Edition
Pages:
288

Table of Contents

1 The Contents of the Mind

2 The Forms of the Mind

3 The Power of Early Theories

Leading a Diverse Population

5 Leading an Institution: How to Deal with a Uniform Population

6 The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art

7 Mind Changing in a Formal Setting

8 Mind Changing Up Close

9 Changing One's Own Mind

10 Epilogue: The Future of Mind Changing

Notes

Index

About the Author

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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (Center for Public Leadership Series) 5 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
Most academics believe it¿s impossible to write intelligent books in plain language that will grab the interest of lay readers...perhaps this one will change their minds. This short book is a pleasure to read. Author and scholar Howard Gardner addresses a general readership without assuming that his readers have academic experience with psychological theories. This is a rare tome indeed - a book by a Harvard psychology don that is intelligible, elucidating and entertaining. Gardner covers all the elements of how people change their minds and couches an appeal to what he calls the 'unschooled' mind. He discusses how minds change, how intelligence works and what factors influence people¿s thinking. Although he does not provide much tactical advice on applying his principles to be more persuasive, almost everyone can learn something new from this book, which we highly recommend. Not only could you benefit from exploring how to change people¿s minds, you may even change your own mind about the persuasive approaches you use every day.