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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures / Edition 1
     

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures / Edition 1

by Frans Johansson
 

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ISBN-10: 1591391865

ISBN-13: 9781591391869

Pub. Date: 09/28/2004

Publisher: Harvard Business Review Press

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one

Overview

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Product Details

ISBN-13:
9781591391869
Publisher:
Harvard Business Review Press
Publication date:
09/28/2004
Edition description:
New Edition
Pages:
240
Product dimensions:
6.50(w) x 9.60(h) x (d)

Table of Contents

Acknowledgmentsxi
Introduction1
Part 1The Intersection
1The Intersection--Your Best Chance to Innovate: Monkeys and Mind Readers11
2The Rise of Intersections: The Sounds of Shakira and the Emotions of Shrek21
Part 2Creating the Medici Effect
3Break Down the Barriers Between Fields: Sea Urchin Lollipops and Darwin's Finches35
4How to Make the Barriers Fall: Heathrow Tunnel and Restaurants Without Food45
5Randomly Combine Concepts: Card Games and Sky Rises61
6How to Find the Combinations: Meteorite Crashes and Code Breakers73
7Ignite an Explosion of Ideas: Submarines and Tubular Bells89
8How to Capture the Explosion: MacGyver and Boiling Potatoes103
Part 3Making Intersectional Ideas Happen
9Execute Past Your Failures: Violence and School Curricula119
10How to Succeed in the Face of Failure: Palm Pilots and Counterproductive Carrots127
11Break Out of Your Network: Ants and Truck Drivers143
12How to Leave the Network Behind: Penguins and Meditation153
13Take Risks and Overcome Fear: Airplanes and Serial Entrepreneurs161
14How to Adopt a Balanced View of Risk: Elephants and Epidemics171
15Step into the Intersection ...: and Create the Medici Effect183
Notes191
Index201
About the Author207

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