The Advertising Age Encyclopedia of Advertising

The Advertising Age Encyclopedia of Advertising

by John McDonough, Karen Egolf
     
 

ISBN-10: 1579581722

ISBN-13: 9781579581725

Pub. Date: 11/28/2002

Publisher: Taylor & Francis

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and

…  See more details below

Overview

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Product Details

ISBN-13:
9781579581725
Publisher:
Taylor & Francis
Publication date:
11/28/2002
Edition description:
ILLUSTRATED
Pages:
2000
Product dimensions:
8.90(w) x 11.40(h) x 3.60(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >