E-Commerce 2009 / Edition 5

E-Commerce 2009 / Edition 5

by Kenneth Laudon, Carol Guercio Traver
     
 

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment;

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Overview

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

Product Details

ISBN-13:
9780136007111
Publisher:
Prentice Hall
Publication date:
11/21/2008
Edition description:
Older Edition
Pages:
904
Product dimensions:
9.70(w) x 10.60(h) x 1.50(d)

Table of Contents

Part 1- Introduction to E-commerce

Chapter 1: The Revolution Is Just Beginning Chapter 2: E-Commerce Business Models and Concepts

Part 2- Technology Infrastructure for E-Commerce

Chapter 3: The Internet and Word Wide Web: E-Commerce Infrastructure Chapter 4: Building an E-Commerce Web Site Chapter 5: Online Security and Payment Systems

Part 3- Business Concepts and Social Issues

Chapter 6: E-Commerce Marketing Concepts Chapter 7: E-Commerce Marketing Communications Chapter 8: Ethical Social and Political Issues in E-Commerce

Part 4- E-Commerce in Action

Chapter 9: Online Retailing and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative Commerce

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