Art of Client Service: 54 Things Every Advertising and Marketing Professional Should Know

Art of Client Service: 54 Things Every Advertising and Marketing Professional Should Know

by Robert Solomon, Solomon Robert
     
 

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Fill the Empty Suit (or take it off completely!) This is a book of Simple Strategies For Providing Outstanding Service to Advertising Clients.

Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and

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Overview

Fill the Empty Suit (or take it off completely!) This is a book of Simple Strategies For Providing Outstanding Service to Advertising Clients.

Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.


Product Details

ISBN-13:
9780793167999
Publisher:
Kaplan Publishing
Publication date:
04/25/2003
Edition description:
Older Edition
Pages:
192
Product dimensions:
5.30(w) x 7.60(h) x 0.60(d)

Meet the Author

Robert Solomon is one of America’s most knowledgeable and respected client service executives, and is a frequent speaker on account management.

In addition to writing and speaking, Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to both agencies and client companies.  

Robert previously was CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, Managing Director of FCB Direct West, and Senior Vice President at Bronner Slosberg Associates (now Digitas).

Robert lives in New York with his wife Roberta, their two cats Sam and Dave, and their dog Alvin.

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