Public Relations Writing: Form and Style / Edition 8by Doug Newsom, Jim Haynes
Pub. Date: 02/15/2007
Publisher: Cengage Learning
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how… See more details below
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose. This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide.
- Cengage Learning
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- Product dimensions:
- 7.30(w) x 9.20(h) x 0.90(d)
Table of Contents
Part I: PR WRITING: ROLE AND RESPONSIBILITY. 1. Public Relations and the Writer. 2. Ethical and Legal Responsibilities of the PR Writer. 3. Persuasion. 4. Research for the Public Relations Writer. 5. The Public Relations Planning Process. Part II: WRITING PRINCIPLES. 6. Writing to Clarify and Simplify the Complex: Style and Content. 7. Grammar, Spelling and Punctuation. Part III: WRITING FOR SELECT PUBLICS. 8. Email, Memos, Letters, Reports and Proposals. Part IV: WRITING FOR MASS MEDIA PUBLICS. 9. News Releases for Print Media. 10. News for Broadcasting. 11. Features for Print and Broadcasting. 12. Message Design Concepts. 13. Writing Advertising Copy. Part V: WRITING FOR A MEDIA MIX. 14. Writing for the Internet. 15. Media Kits and Media Pitches. 16. Speeches and Other Presentations. 17. Newsletters. 18. Brochures. 19. Magazines and Annual Reports. 20. Crisis Communication. Appendix A: Readability Formulas. Appendix B: Copy Fitting.
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