Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits / Edition 1

Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits / Edition 1

by C. K. Prahalad
     
 

ISBN-10: 0131467506

ISBN-13: 2900131467506

Pub. Date: 08/16/2004

Publisher: Wharton School Publishing

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer

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Overview

Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.

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Product Details

ISBN-13:
2900131467506
Publisher:
Wharton School Publishing
Publication date:
08/16/2004
Edition description:
OE
Pages:
401

Table of Contents

Pt. I Private Sector and Poverty: Progress During 2004-2009 1

Introduction Private Sector and Poverty: Progress During 2004-2009 3

Pt. II The Original Text of the Book 25

Ch. 1 The Market at the Bottom of the Pyramid 27

Ch. 2 Products and Services for the BOP 47

Ch. 3 BOP: A Global Opportunity 73

Ch. 4 The Ecosystem for Wealth Creation 89

Ch. 5 Reducing Corruption: Transaction Governance Capacity 103

Ch. 6 Development as Social Transformation 125

Pt. III CEO Reactions to the Concept and the Book 141

Pt. IV Case Studies and CEO Comments 171

Jaipur Rugs: Connecting Rural India to Global Markets 175

CEMEX: Homes for the Poor 219

Hindustan Unilever: Lifebuoy Soap 249

Hindustan Unilever: Iodized Salt (Annapurna Salt) 261

Jaipur Foot: Prosthetics for the Poor 275

Aravind Eye Care: The Most Precious Gift 283

ICICI: Financial Services for the Poor 299

ITC e-Choupal: Technology for the Poor 321

Voxiva: Health Alerts for All 345

E+Co: Energy for Everyone 357

Pt. V Video Clips (on CD and whartonsp.com/Prahalad) 383

Index 385

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