Brand-New Emily

Brand-New Emily

4.2 5
by Ginger Rue
     
 

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One teen outcast. One powerful publicist. Together, they’ll create the hottest brand Wright Middle School has ever seen.
 
New-girl Emily Wood is in big trouble: she’s accidentally crossed the alpha-clique she calls “The Daisies,” and now she’s the target of such social mudslinging that no one at school is talking

Overview

One teen outcast. One powerful publicist. Together, they’ll create the hottest brand Wright Middle School has ever seen.
 
New-girl Emily Wood is in big trouble: she’s accidentally crossed the alpha-clique she calls “The Daisies,” and now she’s the target of such social mudslinging that no one at school is talking to her. But when Emily stumbles onto some top-secret celebrity gossip, she finds herself in a position to hire New York’s most powerful public relations firm—and have a shot at a whole new image!
 
Make way for Brand Em: she’s got style, she’s got attitude, and she doesn’t take flak from The Daisies. But no product can stay hot forever. Will Emily discover the limits of brand loyalty, or is she in danger of becoming the brand and losing herself?

Editorial Reviews

School Library Journal
Gr 7-9–After her mother’s death, eighth-grader Emily and her father move to be near her uncle. At her new school, she raises the ire of the reigning mean-girls clique and endures some intense bullying before finding a way to change things. Through her uncle’s job, she gains access to a top PR firm and their celebrity world, and she uses it to re-create herself as a better “brand” that can unseat the current queen bees. The plan is so effective that she is soon tempted to become the kind of girl she sought to overcome. Sections of the book are named for the stages of a PR campaign, such as “Launching the Brand Alternative.” Rue’s work as an advice columnist for a teen girl magazine shows in the book’s many insights. Fortunately, the lessons are woven into the story well and never feel forced. It’s tempting to hate the villains, but the author shows them to be unequipped to deal with their social power, rather than simply nasty. And she demonstrates that it’s easy for adults to say “be yourself,” but harder for young people to do so while they’re still figuring out who they are. Some of the cattiness is really cruel and might upset more sensitive readers. On the other hand, this tender revenge story might be just what they’re looking for.–Amelia Jenkins, Juneau Public Library, AK
Kirkus Reviews
One of the eternal mysteries of middle school is the question of popularity: What makes one child popular while another is not? This fizzy, fun novel offers a clever, albeit tongue-in-cheek, answer: marketing. The plot centers on Emily Wood, a sympathetic eighth-grade girl who becomes an instant outcast after angering the ruling clique. Although a picked-on persona non grata, Emily is smart and resourceful, and after accidentally stumbling upon some secret information about a rising young star, she manages to get his PR agency to take her on. Her PR agent works to change her image from Emily, pariah and self-named poetry geek, into Brand Em, the girl everybody wants to be. It's a smart premise, and besides having something pertinent to say about kindness, hubris and the perils of popularity, Rue also imparts insight into how celebrities are designed and marketed. But like any good sales campaign, the material is so enjoyable that readers might not even notice that they've learned something. (Fiction. 11 & up)

Product Details

ISBN-13:
9781582463230
Publisher:
Random House Children's Books
Publication date:
04/27/2010
Pages:
240
Product dimensions:
5.51(w) x 8.50(h) x 0.68(d)
Lexile:
710L (what's this?)
Age Range:
12 - 15 Years

Meet the Author

Ginger Rue was the advice columnist for Sweet 16 magazine and has written for Girls’ Life, Teen Vogue, and Seventeen magazines, among others. Ginger drew from her experiences with celebrity journalism and teaching middle school English while writing Brand-New Emily. Ginger lives in western Alabama. This is her first book.

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Brand-New Emily 4.2 out of 5 based on 0 ratings. 5 reviews.
Anonymous More than 1 year ago
I got this book for my daughter in 6th grade - it is an excellant book about excepting yourself and how important respecting others is. A good life lesson book.
Anonymous More than 1 year ago
I'm a 6th grader, and I read this book. I must tell you this book is a great read. From the first page I couldn't stop reading. Every sentence just got more and more interesting as I read. I must say this is probably one of the best girl advice book I've ever read on starting middle school. I'd definitely recommend this book for any girl starting middle school. This book will absolutely help you. But, I must say. Some of the advice seems a lot so just follow the basic advice the book gives you.
Anonymous More than 1 year ago
I could not put this book down! It had a great plot, story, and the author wrote with a style that pulled me inside the book! I would recommend this to people that like realistic fiction/fiction and books like Secrets of My Hollywood Life.
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Anonymous More than 1 year ago