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Developing Your Case for Support / Edition 1
     

Developing Your Case for Support / Edition 1

by Timothy L. Seiler
 

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ISBN-10: 0787952451

ISBN-13: 9780787952457

Pub. Date: 08/16/2001

Publisher: Wiley

Learn step by step how to craft a winning case statement!

This tool in the Excellence in Fund Raising Workbook Series offers you a practical, hands-on guide to creating the cornerstone of any successful fund raising program—an effective case for support. Written by Tim Seiler—a leader in the field of fund raising and a disciple of master fund

Overview

Learn step by step how to craft a winning case statement!

This tool in the Excellence in Fund Raising Workbook Series offers you a practical, hands-on guide to creating the cornerstone of any successful fund raising program—an effective case for support. Written by Tim Seiler—a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso—Developing Your Case for Support provides you with a complete framework for bringing together all the reasons nonprofits know they are worthy of support, and shows you how to develop a case that makes those reasons concrete and real for donors. Filled with helpful worksheets and examples, the workbook features a step-by-step methodology for gathering, organizing, and using the information essential for developing a compelling case statement.

Product Details

ISBN-13:
9780787952457
Publisher:
Wiley
Publication date:
08/16/2001
Series:
J-B Fund Raising School Series , #6
Edition description:
1 ED
Pages:
192
Product dimensions:
8.52(w) x 11.20(h) x 0.63(d)

Table of Contents

Exercises and Worksheetsxiii
Prefacexv
The Authorxix
Part 1Introducing the Case for Support1
1.Key Terms3
The Case and the Cause3
Case Statement4
Case Expression4
Case Resources5
External and Internal Cases5
Mission, Goals, and Objectives5
2.The Case and the Fund Raising Cycle7
The Fund Raising Cycle7
Examine the Case in Step 18
Make the Case the Cycle Bedrock9
Determine Who Develops and Reviews the Case10
Part 2Case Components17
3.Mission Statement21
Examples of Mission Statements21
Identifying Organizational Values24
Reviewing Your Mission Statement27
4.Goals31
Examples of Goals31
Goals Compared to Mission31
Program-Related Goals32
Fund Raising Goals32
Writing and Reviewing Goals33
5.Objectives37
Examples of Objectives37
Objectives Compared to Goals38
Examples of Goals with Objectives38
Writing and Reviewing Objectives39
6.Programs and Services43
Using Stories43
Identifying Who Benefits43
Collecting Testimonials44
Enhancing and Reviewing Program Descriptions45
7.Finances49
Showing the Costs of Mission Fulfillment49
Presenting the Information50
Justifying the Need50
Examples of Financial Presentations50
Preparing and Reviewing Presentations54
8.Governance59
Selection of Board Members59
Board Representation60
Board Member Strengths60
Board Functioning and Structure61
Board Evaluation62
Information About Members and Advisers63
Reviewing Governance Information64
9.Staffing67
Credentials and Qualifications67
The Organization Chart68
Identifying and Reviewing Staffing Information68
10.Service Delivery71
Providing Basic Access71
Offering Superior Service72
Describing and Reviewing Service Delivery72
11.Planning and Evaluation75
Short-Term Fund Raising Plans75
Long-Term Fund Raising Plans76
Evaluation76
Reviewing Fund Raising Plans and Evaluation Processes77
12.History81
The Place of History in the Case81
A Focus on People81
Writing and Reviewing a History82
13.Component Checklist85
Part 3Putting the Case to Work89
14.Testing the Completed Case91
From Internal Case to External Case91
Case Qualities That Stimulate Donors93
Matching Case Expressions to Donors94
Reviewing Your Case Expressions95
15.Annual Review of the Case99
Answering Critical Questions Every Year99
Identifying Why Donors Should Give102
Conducting an Annual Review104
16.Moving Forward with the Case107
Leading the Effort107
Assembling the Case Resources File108
Developing and Testing the Case109
Recognizing All the Case Functions109
Reviewing and Revalidating the Case110
Part 4Resources113
Sample Case File115
Our Neighborhood Development Corporation116
Sample Case Expressions123
The Case for Renovating the Abbey Church124
Letter Sent to "Insiders" During Renovation139
Text of Regional Benefactors Dinner Talk141
Newsletter Article Detailing Renovation Plans145
Appeal Letter Sent to Summer Session Alumni150
Appeal Letter Sent to Friends151
Brochure Included with Appeal Letters153
Press Release Announcing a Large Gift by an Individual157
Appeal Letter to Donor Recognition Group159
Mailing Describing Changes in Donor Recognition Group161
Honor Roll of Donors166

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