Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategyby Geoff Livingston, Adam Ostrow (Introduction)
Geoff Livingston, author of Now is Gone, returns with Welcome to the Fifth Estate, a refreshing, honest, and practical look at citizen media. Grounded in years of award-winning media campaign experience, Welcome to the Fifth Estate delivers the critical guidance needed to build a successful, sustainable social media program.
- Bartleby Press
- Publication date:
- Product dimensions:
- 5.40(w) x 8.40(h) x 0.70(d)
Meet the Author
Geoff Livingston is an author, public speaker and marketing strategist who has dedicated his career to helping mindful companies and nonprofits achieve social change. Geoff brings people together, virtually and physically to affect change achieve and higher knowledge.
Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. In 2012 he is serving as vice president of strategic partnerships for Razoo, a series of regional online giving contests that unite communities to raise millions for local causes. He also started and sold social media boutique Livingston Communications, and co-founded social good firm Zoetica.
A former journalist, Livingston continues to write, and has authored three books. He blogs prolifically about nonprofits on Inspire Generosity and Mashable, and social media on his eponymous blog.
Professionally, he has advised United Way of America, The Case Foundation, Razoo, Environmental Defense Fund, Ford, Google, Live Earth, PayPal, the Philanthropy 2.0 Project, Network Solutions, Procter and Gamble, Sully Erna (Godsmack lead singer), and many others on how to use social media to achieve social good.
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