NASCAR Way: The Business That Drives the Sport / Edition 1

NASCAR Way: The Business That Drives the Sport / Edition 1

by Robert G. Hagstrom
     
 

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ISBN-10: 0471399205

ISBN-13: 2900471399208

Pub. Date: 01/19/2001

Publisher: Wiley

Combines the adrenaline of NASCAR racing with the dynamic business and investment opportunities of a $2 billion industry

Investment advisor, bestselling author of The Warren Buffett Way, and stock car racing fan Robert Hagstrom brings his expert analysis to the next national phenomenon: NASCAR. This billion-dollar-and-growing industry offers multiple

Overview

Combines the adrenaline of NASCAR racing with the dynamic business and investment opportunities of a $2 billion industry

Investment advisor, bestselling author of The Warren Buffett Way, and stock car racing fan Robert Hagstrom brings his expert analysis to the next national phenomenon: NASCAR. This billion-dollar-and-growing industry offers multiple opportunities for sports enthusiasts, business people, and investors alike. In The NASCAR Way, Hagstrom tells the story of this sensational and highly successful business organization from the point of view of an investor and a businessman, beginning with the sport's roots as the vehicle for moonshining to its present day successful commercial phenomenon. As much of a business as it is a sport, NASCAR car racing is the fastest growing spectator sport in the country.

Product Details

ISBN-13:
2900471399208
Publisher:
Wiley
Publication date:
01/19/2001
Edition description:
New Edition
Pages:
254

Related Subjects

Table of Contents

Riding with Elmo.
Rules of the Road.
It Takes Money to Race.
Prime Time.
The Meanest Mile.
True American Heroes.
Forty-Two Teams on the Same Field at the Same Time.
Thunder Road into the Next Century.
Epilogue.
Notes.
Index.

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