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The Sport Business Future
     

The Sport Business Future

by Aaron Smith
 

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Smith and Westerbeek, professors of sport management and sport marketing, respectively, at La Trobe University, Australia, examine the impact of technological changes such as gene therapy and artificial intelligence on the business of sport, and look at trends such as corporate sport sponsorship and environmentally friendly "green" sport. Nationalism and sport, the

Overview

Smith and Westerbeek, professors of sport management and sport marketing, respectively, at La Trobe University, Australia, examine the impact of technological changes such as gene therapy and artificial intelligence on the business of sport, and look at trends such as corporate sport sponsorship and environmentally friendly "green" sport. Nationalism and sport, the tribal experience of sport, and virtual athletes are some other areas explored. Annotation ©2004 Book News, Inc., Portland, OR

Editorial Reviews

From the Publisher

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

Product Details

ISBN-13:
9780230570290
Publisher:
Palgrave-UK-USA
Publication date:
06/11/2004
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
705 KB

Meet the Author

Aaron Smith and Hans Westerbeek are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

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