Brand America: The making, unmaking and remaking of the greatest national image of all time

Brand America: The making, unmaking and remaking of the greatest national image of all time

by Simon Anholt
     
 

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ISBN-10: 1905736568

ISBN-13: 2901905736569

Pub. Date: 03/01/2010

Publisher: Marshall Cavendish Books, Limited

This is the new edition of the story of how the USA became the greatest and most influential brand of all.Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of

Overview

This is the new edition of the story of how the USA became the greatest and most influential brand of all.Countries are among the most powerful brands on the global marketplace. Love it or loathe it, never has there been a bigger or stronger brand than the United States of America. More than any other country, America has been blessed with a huge range of positive brand attributes. The country is associated with the definitive youth lifestyle (Coke, MTV, Levi's); with sporting prowess (Nike, NBA, Timberland); and with technological supremacy (Microsoft, Dell, IBM). America is well-informed (CNN, Time, Newsweek) and, naturally, wealthy (American Express, Merrill Lynch, Goldman Sachs). Of the top 100 international brands, 64 of them are American-owned.This book traces American history up to and including Obama, the values of Brand America and the growth of anti-Americanism. America is truly the greatest branding story of them all and this fully updated book tells it for the first time.

Product Details

ISBN-13:
2901905736569
Publisher:
Marshall Cavendish Books, Limited
Publication date:
03/01/2010
Edition description:
New
Pages:
192

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