Strategic Management: A Competitive Advantage Approach, Concepts and Cases / Edition 14

Strategic Management: A Competitive Advantage Approach, Concepts and Cases / Edition 14

by Fred R. David
     
 

View All Available Formats & Editions

ISBN-10: 0132664232

ISBN-13: 9780132664233

Pub. Date: 01/12/2012

Publisher: Prentice Hall

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity,

Overview

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.

The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Product Details

ISBN-13:
9780132664233
Publisher:
Prentice Hall
Publication date:
01/12/2012
Edition description:
Older Edition
Pages:
688
Product dimensions:
8.60(w) x 11.00(h) x 1.10(d)

Related Subjects

Table of Contents

Part 1: Overview of Strategic Management

Chapter 1: The Nature of Strategic Management

The Cohesion Case: The Walt Disney Company – 2011

Part 2: Strategy Formulation

Chapter 2: The Business Vision and Mission

Chapter 3: The External Assessment

Chapter 4: The Internal Assessment

Chapter 5: Strategies in Action

Chapter 6: Strategy Analysis and Choice

Part 3: Strategy Implementation

Chapter 7: Implementing Strategies: Management and Operations Issues

Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues

Part 4: Strategy Evaluation

Chapter 9: Strategy Review, Evaluation, and Control

Part 5: Key Strategic-Management Topics

Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability

Chapter 11: Global/International Issues

Part 6: Strategic-Management Case Analysis


CASES


Service Firms

MOVIE/MUSIC STREAMING

1. Netflix, Inc. — 2011, Lori Radulovich

2. Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.

RETAIL DRUG STORES

3. CVS Caremark Corp. — 2011, Alen Badal

4. Walgreen Co. — 2011, Sharynn M. Tomlin

APPAREL STORES

5. VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich

6. The Gap, Inc. — 2011, Sharynn M. Tomlin

OFFICE SUPPLY STORES

7. Staples Inc. — 2011, Bill Donoher

8. Office Depot, Inc. — 2011, Wayne Smith

AIRLINES

9. Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan

10. United Continental Airlines, Inc. — 2011, Charles Bayles

11. Ryanair — 2011, Charles Bayles

CRUISE LINES

12. Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman

13. Carnival Corporation — Mernoush Banton

FINANCIAL INSTITUTIONS

14. Bank of America — 2011, Lisa Johnson

15. E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan

TELECOMMUNICATIONS

16. Verizon Communications Inc. — 2011, Deana M. Raffo

Manufacturing Firms

BOOK PUBLISHING

17. The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy

PERSONAL CARE PRODUCTS

18. Proctor & Gamble Co. — 2011, Alen Badal

19. Estee Lauder Companies — 2011, Sharynn M. Tomlin

20. Revlon Inc. — 2011, M. Jill Austin and Laura Buckner

PHARMACEUTICAL

21. Bristol-Meyers Squibb — 2011, Gail J. Robin

22. Eli Lilly and Company — 2011, Gail J. Robin

BEVERAGE

23. Dr Pepper Snapple Group Inc. — 2011, Joe Harrison

24. The Coca-Cola Company — 2011, Alen Badal

25. Starbucks Corporation — 2011, Marlene Reed

COMPUTERS

26. Dell Inc. — 2011, Matthew Baker and Anne Walsh

27. Apple Inc. — 2011, Mernoush Banton

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >