Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone / Edition 1

Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone / Edition 1

by Jed Alpert
     
 

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ISBN-10: 0071788182

ISBN-13: 2900071788181

Pub. Date: 03/15/2012

Publisher: McGraw-Hill Professional Publishing

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or

Overview

One-to-One is transforming our world—here’ s how you can join the Revolution

What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging.

However, there’s more to messaging than simply broadcasting texts. To succeed with mobile messaging in the long term—without disrupting your business or distracting your customers—you need to understand the bigger movement that’s underway.

The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices.

Product Details

ISBN-13:
2900071788181
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/15/2012
Edition description:
NE
Pages:
240

Related Subjects

Table of Contents

Acknowledgments v

Introduction vii

1 Why Mobile? 1

2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place 21

3 step 1: Make The One-To-One Connection 41

4 step 2: Discover The One-To-One Opportunities 63

5 step 3: Inspire Action87 6step 4|Develop A Long-Term Relationship 111

7 Use Data To Increase Conversions By Streamlining Users'experience Ben Stein 139

8 One-To-One Transforms Whole Companies 159

9 One-To-One Transforms Communications For Everyone 185

Conclusion 211

Notes 213

Index 217

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