Bias: A CBS Insider Exposes How the Media Distort the News / Edition 1

Bias: A CBS Insider Exposes How the Media Distort the News / Edition 1

4.1 77
by Bernard Goldberg

ISBN-10: 0895261901

ISBN-13: 2900895261907

Pub. Date: 11/28/2001

Publisher: Regnery Publishing

Think the media are biased? CONSERVATIVES HAVE BEEN crying foul for years, but now a veteran CBS reporter has come forward to expose how liberal bias pervades the mainstream media. Even if you've suspected your nightly news is slanted to the left, it's far worse than you think. Breaking ranks and naming names, Emmy Award-winning broadcast journalist Bernard Goldberg…  See more details below


Think the media are biased? CONSERVATIVES HAVE BEEN crying foul for years, but now a veteran CBS reporter has come forward to expose how liberal bias pervades the mainstream media. Even if you've suspected your nightly news is slanted to the left, it's far worse than you think. Breaking ranks and naming names, Emmy Award-winning broadcast journalist Bernard Goldberg reveals a corporate news culture in which the close-mindedness is breathtaking, journalistic integrity has been pawned to liberal opinion, and "entertainment" trumps hard news every time. In his three decades at CBS, Goldberg repeatedly voiced his concerns to network executives about the often one-sided nature of the news coverage. But no one listened to his complaints-or if they did listen, they did nothing about the problem. Finally, Goldberg had no choice but to blow the whistle on his own industry, to break the code of silence that pervades the news business. Bias is the result. As the author reveals, "liberal bias" doesn't mean simply being hard on Republicans and easy on Democrats. Real media bias is the result of how those in the media see the world-and their bias directly affects how we all see the world. In Bias you'll learn:

  • How on issues ranging from homelessness to AIDS, reporters have simply regurgitated the propaganda of pressure groups they favor, to the detriment of honest reporting
  • The Peter Jennings test for classifying politicians-and how all the networks do it
  • The network color bar-why so many "victims" on network news stories are blond-haired, blue-eyed, and middle class
  • How one high-level CBS News executive told Goldberg that of course the networks tilt left-but in the next breath said he'd deny that statement if Goldberg ever went public
  • One of the biggest stories of our time-and why you probably didn't hear about it on the evening news
  • How political correctness in network newsrooms puts "sensitivity" ahead of facts
  • The real Dan Rather-a man who regards criticism of liberal bias as treason. If you ever suspected the network news was shortchanging the truth, Goldberg will not only prove you right, he'll give you a glimpse of just how it's done, and how fairness, balance, and integrity have disappeared from network television.

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Product Details

Regnery Publishing
Publication date:
Edition description:
New Edition

Table of Contents

Introduction: "They Think You're a Traitor"1
1The News Mafia9
2Mugged by "The Dan"27
3"The Emperor Is Naked"41
4Identity Politics49
5How Bill Clinton Cured Homelessness63
6Epidemic of Fear75
7"I Thought Our Job Was to Tell the Truth"97
8How About a Media That Reflects America?109
9Targeting Men131
10"Where Thieves and Pimps Run Free"145
11The Most Important Story You Never Saw on TV163
12Liberal Hate-Speech179
13"The Ship Be Sinking"187
14Connecting the Terrorism195
App. A: The Editorials215
App. B: The Response225

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Bias: A CBS Insider Exposes How the Media Distort the News 4.1 out of 5 based on 0 ratings. 77 reviews.
Guest More than 1 year ago
I had to read this book for a college class. Goldberg does a superb job exposing what most Americans suspected all along. Easy-read and he definitly opened my eyes to how bias the media can be. I take comfort in the fact that there are people out there who still believe in reporting the facts and allowing the general public to form their own opinions. Kudos to Goldberg for not being afraid to tell the truth, he¿s earned my respect.
Guest More than 1 year ago
Bernard Goldberg has written a book that should be required reading for all journalism students. He lays it on the line that the media are making suckers of us!
Guest More than 1 year ago
A very conservative friend of mine read this book and started trying to argue the points with me. Having not read the book at the time, I chose not to argue but to postpone the argument until I had read the book. All I have to say is that after reading it, there was no argument. What Bernard Shaw had to say was absolutely true. As much as I wish it weren't. I had never thought of the news in that perspective but when he makes his points.....there is really no disputing them. Conservatives really are branded, while liberals are not. For instance, in one of his many varied examples... Rush Limbaugh is continuosly identified as a 'conservative radio talk show host', while Rosie O'Donnell ( who is as far to the Left as Limbaugh is to the Right and is also is as outspoken as Limbaugh on issues ) is never introduced as the liberal talk show host. While I am not on the side of the conservatives, I have to admit, Bernard Shaw ( a liberal ) is right. There is a bias in the media and instead of denying it they should create a network ( as Fox News did ) embracing it.
Guest More than 1 year ago
You would think that a book exposing media bias would rely on journalistic objectivity to make its case. In the case of Bernie Goldberg's book, you would, however be wrong.

Bernie has an axe to grind with Dan Rather and CBS for responding poorly to behavior most corporate management would find objectionable (I think you can skip the first 50 pages of the book which focuses primarily on the feud and mentions ONE example of bias).

The book makes a better case for arguing that what we call news is driven by market share than it does for liberal bias. This book itself demonstrates strong bias.

Think about it - if you were in high school and needed to do a report on bias in the news, you'd start by defining bias and you'd find some way of measuring that bias on news programs. Your analysis of content based on your proposed measure would allow you to determine first whether the news was biased and second in which direction it was slanted. The book does not do this. It lists a handful of questionable examples that are hardly representative of broadcast or cable news in its entirety.

If you submitted this book as your paper on media bias, you'd be lucky to get a C+. Far from a persuasive argument on the subject, the author sounds like a whiny little boy focusing on a scant handful of examples. The leap from these to his conclusion is hardly logical in that his justification seems to be, 'We all know it's true.'

Personally, I think the media is biased. I think they do pieces that are liberally biased but I believe there are also conservatively biased pieces. In today's news, I think the conservative bias is having a much bigger negative impact on our society. But more than bias, I think broadcast and cable news are pretending to provide journalistic coverage of issues while selecting (and presenting) only those topics which they guess lead to higher viewership. Gone is the notion of educating the public. It's been replaced by entertaining the public.

'What Liberal Bias?' by Eric Alterman is a better read on the subject and it refutes some of the claims made by Bernie Goldberg. I recommend the Alterman book over this one.

If you read this book I encourage you to read it objectively and with an open mind. How should a bias argument be formed and what would be a persuasive analysis of that argument?

Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Don't buy this book! I bought it and couldn't put it down. Pretty much the entire world could have been destroyed and I would have kept reading it. Unbelievably absorbing. Finally all of the mystery of why the media is so biased makes sense. What I never realized is just how clever and pervasive they were at pushing their hidden agendas.
Radarinva More than 1 year ago
While this book is a few years old, it is still a seminal work documenting the insidious and institutional bias in the media. Bernard Goldberg describes what happens to anyone who dares point out that the media bias is real and is hurting the media. His point is demonstrated even more by current events and who and what the media covers (or ignores). For anyone who wonders how this country got into the mess it is in, Bias illustrates the media's roll in helping to cause it.
andover More than 1 year ago
This should be required reading for all high school students and again for all college students majoring in jouralism. What you will learn is that the media is out for their own agenda and somehow we as people have have allowed our information highway to be covered by left leaning liberals. Jouralism has become the black ice of our society.
Anonymous More than 1 year ago
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Guest More than 1 year ago
The really important point that so many people have overlooked about Bernard Goldberg¿s ¿Bias,¿ the interesting factoid that never seems to come under anyone¿s microscope is that when he wrote this book, Goldberg still considered himself a Liberal. In fact, even in the later book, ¿Arrogance: Rescuing America from the Media Elite,¿ after all the abuse he received at the hands of his powerful liberal ex-friends, Goldberg still considers traditional American Liberalism one of the great driving forces of 20th century politics. The book is more believable because it comes from a traditional Liberal. What Goldberg was giving us with this book is not one more rant on the evils of the Left by a conservative, but a Liberal¿s letter to his own camp on how they must shape up or vanish. The real message of this book is that the Left has ceased to attempt persuade anyone except those who are already converted, and Goldberg got a lesson about the truth of that message the day this book was published. What is more informative than anything in this book is the sad reality that instead of reading Goldberg¿s book and at least considering his criticisms, the Left first turned on Goldberg en masse and savaged him publicly, and then tried to ignore him in the hope he would go away. That he did not go away is a tribute to Goldberg¿s moral fiber. The Left's argument that Goldberg is merely a disgruntled ex-employee does not stand because of the resonance this book found in the American mainstream. If those of us here in ¿red state¿ country had not already felt and understood what Goldberg was talking about, we would not have bought the book.
Guest More than 1 year ago
Are the major broadcast media fair and balanced in presenting the news and issues of the day as they claim to be? Or, does liberal bias really exist in the American media? The book entitled Bias: A CBS Insider Exposes How the Media Distort the News, by Bernard Goldberg, reports how CBS and the news industry habitually forget its main mission: objective and disinterested reporting. Goldberg, at the cost of his job as a news reporter at CBS for nearly thirty years, expresses the notion that liberal bias really exists and that the media distort the news, as the title of his book suggests. Again and again he saw that the media slanted the news to the left. For years, Goldberg appealed to reporters, producers, and network executives for more balanced reporting, but no one listened. The liberal bias continued. Now, in Bias, he attempts to expose what the news business is really like, showing how and why the media slant their coverage while persisting that they're just reporting the facts. The way that Goldberg sees it, on issues ranging from homelessness to AIDS to child day care, reporters have simply reiterated the propaganda of pressure groups they favor, never minding the honest reporting. Chapter five of his book, ¿How Bill Clinton Cured Homelessness?describes how the reporters exaggerated the number of homeless to millions when in fact that number was only in thousands (page 72). Also, journalists ¿prettified?reality by showing ¿a very atypical, blond-haired and blue-eyed homeless family?(page 70) to establish a stronger identification with the audience and gain their support and sympathy (money) all under the control of the homeless lobby. He also stated that journalism omits inconvenient facts that might undermine the political agenda being promoted such as not mentioning the fact that 90 percent of the homeless are alcoholics, drug-addicts or are mentally ill. He wrote, ¿Meanwhile, the homeless lobby was putting the number of homeless in the millions¿Pump up the number of victims and we stand a better chance of getting more sympathy and support ?more money ?for our cause is what they correctly think,?(page 72) ¿And reporters are more than willing to go along and be yanked around by the homeless lobby.?(page 74) Later, in chapter six, ¿Epidemic of Fear? Goldberg makes the same argument again. The AIDS activists and gay lobby used the media to make AIDS seem like it was ¿everyone¿s disease?for sympathy ?and we know what sympathy really means ?from America. He stated, ¿But to do this (exaggerate the reality of AIDS in America), the activists needed their compassionate friends in the media. No Problem! It was the homeless story all over again. Tell the American people there were AIDS victims just like themselves ?if not right now, soon ?then maybe they would care enough to do something about the problem.?(pages 82-83) Not only the homeless lobbies and AIDS activists, but NOW (National Organization for Women) also has influenced how the news get reported. In chapter eleven, ¿The Most Important Story You Never Saw on TV? he expressed that the reporters don¿t report the real big story ?the absence of mothers from American homes is having dire consequences because the latchkey children don¿t know how to take care of themselves. Also, he points out that there are many policies being made that would make it easier for working moms to continue working and spend less time with their children, ¿The feminist response to any `controversial?news about day care is to call for more federal laws and subsidies to improve the quality of day care,?Goldberg (page 180). Goldberg offers another reason why the media distort the news: to look compassionate. When dealing with the homeless issue, the media sided with the homeless lobby and helped out the needy. When dealing with the AIDS issue, the media sided with the victims of the disease. Another example that Bias presents is the Alabama chain gang story. The state of
Guest More than 1 year ago
I believe that Bernard Goldberg did a decent job on exposing the liberal bias that the media has. However, I do resent the length of the book. He repeats himself too much and dedicates about five pages of chapter 4 explaining how he is an 'old fashioned liberal.' It is unnecessary, especially since it follows a conversation he had w/ Rather (refer to pg. 34). In addition, he seems to be more than happy to take a few stabs at Rather and use up a couple more pages. I believe that he does make a point, but it becomes bogged down w/ all the unnecessary baggage.
Guest More than 1 year ago
There is bias in the news media, but unlike what some right-wingers propose, it has nothing to do with deliberate slanting. As Mr. Goldberg shows, the truth is far worse ... it's all unintentional. The news media is so left-winged that they consider liberal groups so 'mainstream' that they routinely use them and reference them as 'informed, learned sources.' On the rare occasions that right-of-liberal groups are referenced they are labeled as 'conservative', 'right-wing', or worse. Mr. Goldberg presents tons of evidence from numerous descriptions from transcripts to frequency of certain stories or types of stories in the media. I think the book runs a little long and the last half to a third basically continues the first half to two-thirds, just adding more concrete details. The audio edition also came with an interview with the author that added some fresh material, particularly dealing with feedback about this book. The only significant downside to the book is the way Mr. Goldberg several times mentions the fact that the TV news media takes its cues from the newspaper news (NY Times, Washington Post, etc) but then no suggestion is made about how to address that problem.
Guest More than 1 year ago
Being somewhat liberal myself, this book helped me to realize the extent of the liberal bias in the media. I always knew it was there, but never realized the extent to which this bias occurs until reading this book, and kudos to Goldberg for bringing it to light. That being said, I have some major issues with this work. First of all, his tone is whiny and sniveling. He goes out of his way to say that he may be perceived as a disgruntled ex-employee for writing this, then does nothing to prove otherwise (except a weak argument that he wouldn't have gone through the pain of writing a book if that were true. Huh?) That is EXACTLY how he SHOULD be perceived, especially based on his personal attacks on Dan Rather and other prominent members of the media. Secondly, most of the 'facts' he uses to support his thesis are merely quotes from his own or other people's opinions! Most come from op-ed pieces and hearsay. There are no hard statistics to support his argument. Either they don't exist at all, or he was too lazy to research them. Either way, he should be ashamed. Thirdly is the fact that Goldberg is a true literary lightweight (although I guess he can't be faulted for this since he really can't help it). His writing style, often pleading with the reader to see his point, is annoying, and he repeats himself frequently. Overall this book is nothing more than a desperate grab at a few bucks to support Bernard Goldberg's retirement. I became sure of this when I got to the end of the book and read through the appendix where his original op-ed pieces are printed. When I read them I realized that this book is nothing more than THOSE op-ed pieces spread thinly across 200 pages of pleadings, hearsay, opinions, and lame 'observations'. The only reason I gave the book 2 stars instead of 1 is that he does have a point and it made somewhat of an impression on me. It's too bad, however, that I wasted my time reading the whole book to come to this conclusion when I could have acquired the same information from reading his WSJ op-ed pieces in 5 minutes. Here's a piece of advice: If you're interested in this book, go to the bookstore, read the appendix to get all the info you'll need, then move on to something actually worth reading.
Guest More than 1 year ago
BIAS tells truths and exposes facts that many have suspected but never confirmed. Now we know - the mainstream media is hopelessly liberal and clueless about its left-wing thinking. Goldberg makes his case with style and wit.
Guest More than 1 year ago
This may or may not make you angry!IF you consider yourself educated, well read and informed, when read this book you will KNOW you are NOT!Do yourself a favor,read this!If you are a journalist,make a promise to yourself..Tell the TRUTH! If you lose your job, tell everyone why! Become independent and don't follow the 'rules'Question Everything!!!
Guest More than 1 year ago
If people are smart enough to think and assess information by themselves, we don't need this kind of book to teach us whether the media has conservative or liberal bias.
Guest More than 1 year ago
What a great read. Confirms everything I've always know. I've seen Bernie on quite a few talk shows recently, and was afraid he had told all the stories on TV. Not so, plenty of good stuff in the book. Reads very fast.
Guest More than 1 year ago
Thanks for a well written book from an insiders perspective.
Guest More than 1 year ago
Everyone needs to read and re read this one. I thought it was Great! A reporter should just report, not slant or tinge the story with his input..I think I had already opened my eyes when Sen. Wellstone's Memorial was presented..on CSpan and None of the Goings on were reported to any extent On the News..When Rather showed up on Larry King and got some pretty INTERESTING and UNEXPECTED CALLS made me think that this Author Spoke the truth..The Media had a great influence on my life until recently, now I READ and LISTEN BETWEEN the LINES..thanks for having the Courage to Write this!
Guest More than 1 year ago
I just finished reading, Bias, and wanted to express my thanks to Mr. Goldberg for writing such an excellent expose of the extent of liberal bias in network news reporting. It is truly a shame that the leadership of CBS News did not take advantage of Mr. Goldberg's insight and use it to take them from the bottom back to the top. Their loss is Fox New's gain. Those of us who dropped away from Dan, Peter, and Tom have found refuge with the quality reporting of Brit Hume.
Guest More than 1 year ago
A very reveling disclosure of the twisted way in which liberals think in the heart of liberalism, New York City. Bernard does a wonderful job explaining his own experiences dealing with the liberal press and what the ¿true¿ Dan Rather is really like¿...