Read me first: Throat clearing and disclaimers
1 Don't make me think!
2 How we really use the Web
3 Billboard Design 101
4 Animal, vegetable, or mineral?
5 Omit [needless] words
THINGS YOU NEED TO GET RIGHT
6 Street signs and Breadcrumbs
7 The first step in recovery is admitting that the Home page is beyond your control
MAKING SURE YOU GOT THEM RIGHT
8 "The Farmer and the Cowman Should Be Friends"
9 Usability testing on 10 cents a day
10 Usability testing: The movie
11 On not throwing the baby out with the dishes