Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

by Kevin Nalty, David Meerman Scott
     
 

View All Available Formats & Editions

What would one of the most viewed You Tube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he's sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for

Overview

What would one of the most viewed You Tube comedians have to say about effective online videos? What would a highly respected marketing professional say? Kevin Nalty happens to be both-he's sought-after marketer for major clients as well as "Nalts," whose mischievous videos have been seen by millions. Now, in Beyond Viral, Nalty reveals winning techniques for making and promoting videos that will build customer loyalty, increase brand awareness, and boost sales. Go behind the scenes of Nalty's online video success and find out:

Why viral video is dead...and why that's a good thing for your business

How online "stars" are born they can help you

Measuring ROI and performance of online videos

If you can make money from online video (yes, you can!)

And much more!

Product Details

ISBN-13:
9780470598887
Publisher:
Wiley
Publication date:
09/21/2010
Series:
New Rules Social Media Series, #4
Pages:
282
Product dimensions:
6.20(w) x 9.10(h) x 1.00(d)

Meet the Author

KEVIN H. NALTY, known as “Nalts” on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands—including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke—market via online video. Visit NaltsConsulting.com.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >