Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

Basics Graphic Design 02: Design Research: Investigation for successful creative solutions

by Neil Leonard, Gavin Ambrose
     
 

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Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions.

Design Research is a stimulating introduction to essential research

Overview

Being a professional designer is not all about lightbulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions.

Design Research is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

• Studio interviews with Emily Hale, Andrew Hussey, Brian Rea, Jane Trustram, Underware and Tanner Christensen, and contributions from Webb and Webb, Planning Unit, StudioKxx and Fuse Collective.
• Illustrated throughout with research-led design examples, spanning poster design, packaging, typography and signage.
• Gives readers the opportunity to further explore different research methods and techniques through briefs and recommended reading lists.

Product Details

ISBN-13:
9782940411740
Publisher:
Bloomsbury Academic
Publication date:
08/01/2012
Series:
Basics Graphic Design Series
Edition description:
New Edition
Pages:
200
Product dimensions:
8.30(w) x 10.90(h) x 0.80(d)

Meet the Author

Neil Leonard is a visiting tutor at Brighton University, the University of the Arts, and Southampton Solent University. He is the founder of Design Your Career and runs bespoke conferences and workshops for emerging designers about building their careers and businesses.
As a freelancer he has worked with a number of private clients and design agencies on projects that include branding, publishing, web design, and advertising.. As an educator, he has worked on employability initiatives that have involved working closely with industry to ensure students have a wide array of opportunities awaiting them upon graduation.

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.

He currently teaches the Graphic Design BA at the University of Brighton.

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