Convergent Journalism an Introduction: Writing and Producing Across Media / Edition 1

Convergent Journalism an Introduction: Writing and Producing Across Media / Edition 1

by Stephen Quinn
     
 

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ISBN-10: 0240807243

ISBN-13: 2900240807248

Pub. Date: 08/26/2005

Publisher: Taylor & Francis

Convergent Journalism: an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, television, radio, newspaper, magazine - or, more likely, several of the above. This text will explain how a single story can fulfill its potential through any media channel. Convergent

Overview

Convergent Journalism: an Introduction explains what makes a news story effective today and how to recognize the best medium for a particular story. That medium may be the web, television, radio, newspaper, magazine - or, more likely, several of the above. This text will explain how a single story can fulfill its potential through any media channel. Convergent Journalism: An Introduction shows you, the news writer, editor, reporter, and producer, how to tailor a story to meet the needs of various media so your local news story can be written in a form appropriate for the web, print, PDA screen, and broadcast. In addition, this book explains the characteristics and best applications for print, broadcast, and web graphics.

Product Details

ISBN-13:
2900240807248
Publisher:
Taylor & Francis
Publication date:
08/26/2005
Edition description:
Older Edition
Pages:
238

Table of Contents

Acknowledgmentsix
1What Is Convergence and How Will It Affect My Life?3
Fragmenting Audiences8
Technology9
Social and Legal Structural Factors Affecting Convergence10
"Easy" versus "Difficult" Convergence11
How Widespread Is Convergence?12
Business Models and Convergence14
Cultural Factors15
Why Is This Book Needed?16
2The Multimedia Assignment Editor and Producer21
Advantages of Each Medium26
Covering the News in the Multimedia World27
Covering Breaking News30
3Words: The Foundation Stone of Journalism39
Technology and Toys Can't Save You40
How to Write Well41
Welcome Back, Old Friend43
Putting It Together44
The Editing Process47
Conclusion50
4Broadcast Writing and Speaking55
Rules for Readability56
Rules for Understandability58
Story Formats62
A Closer Look64
5Writing for the Web69
Traditional News Writing and the Web70
Telling Your Story through Multiple Media74
Blogs: Do-It-Yourself Journalism75
Changing Attitudes to Fit the Web77
6Converged Graphics Across All Media81
Information Graphics History82
Role of the Graphics Reporter86
One Story, Multiple Graphics89
The Power of Information Graphics94
7Digital Still Photography99
The Power of the Still Photograph99
Impact of Technology on Photographic Reporting100
The Democratization of Photography102
The Birth of Modern Photojournalism104
The Digital Age104
Picture Editing for Different Media105
Photographers' Responsibilities for Different Media107
Conflicting Ethical Standards among Media Outlets109
Positive and Negative Aspects of the Multiple-Medium Photographer110
8Digital Video Photography115
The Professional Television Camera115
White and Black Balancing116
Composing Images for the Screen, Television, and Computer117
Audio: A Sound Foundation119
Putting It All Together to Tell a Story121
Story Building122
Get to Work123
9Editing for Moving Pictures127
A Brief Look at Nonlinear Editing Software128
In the Field128
Part 1The FCP Interface129
Part 2The NLE Process138
Conclusion143
10Multimedia Journalism: Putting It All Together147
Multimedia Skills156
The Multimedia Process157
11Multimedia Advertising163
Advertising Defined164
A Little Bit of History165
A New Electronic Mass Medium Is Born166
Media Advertising: A Game of Eyeballs168
Weaving a Web of New Media169
Searching for Ad Revenues on the Web170
E-Mail: The Internet Killer APP That's Getting Spammed171
Making It Personal on the Internet171
Staying Connected with Instant Messaging172
Let the Games Begin174
Blogs Move Mainstream ... and Mobile175
Advertising Grows as New Digital Media Evolves176
Advertisers Evolve to Multimedia176
Personalized Media: The Future of Advertising178
The Consumer Has the Power179
12Multimedia Public Relations185
Public Relations in the Digital Age: What's Changed and What Hasn't186
Using Multimedia to Build Relationships190
Using Multimedia to Communicate with the Media193
Using Multimedia to Communicate with Employees197
Using Multimedia to Communicate with Communities200
Conclusion201
13Where Do We Go from Here? Possibilities in a Convergent Future205
"The Future" of Media207
Changes in How We Work, Not What We Do208
Everything Is Knowable210
About the Authors213
Index219

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