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As Chairman and Chief Executive of MTV Networks (MTVNI), Bill Roedy built the largest and arguably most culturally influential television network in the world. Beginning with a single channel in 1989, under his direction, MTVNI developed and launched more channels and networks than any other entertainment company. Roedy and his team built a global operation that… See more details below
As Chairman and Chief Executive of MTV Networks (MTVNI), Bill Roedy built the largest and arguably most culturally influential television network in the world. Beginning with a single channel in 1989, under his direction, MTVNI developed and launched more channels and networks than any other entertainment company. Roedy and his team built a global operation that includes 175 locally programmed channels and 400 digital media properties that stretch across 165 countries and reaches a potential audience of more than 2 billion people speaking thirty-three languages.
In What Makes Business Rock, Roedy tells the inside story of how he built the world's largest entertainment network by employing unique strategies that enabled MTV to thrive internationally in an extraordinarily diverse range of cultures.
What Makes Business Rock is the valuable business memoir of the man who Bill Clinton has described as "the best businessman in the world." In an environment increasingly dependent on global trade, it serves as a primer on how to build and manage a business when the partners on whom you rely don't speak your language and operate under differentand often challengingconditions. But what makes this book truly unique is how MTVNI succeeded by following a strategy very different than other multinational corporations. It worked because Bill Roedy learned that building the world's largest entertainment networkwhile dealing with the cultural demands of countries as diverse as Australia and Zambia, Pakistan and Brazil, China and Germanyrequired adhering strictly to one inviolate rule: break all the rules!
In a three-decade trip through the media industry, Roedy takes you on an incredible journey as he builds a network while dealing with almost daily crises around the world, from meeting with China's President Jiang Zemin in the Forbidden City to watching as the Berlin Wall comes down, from wrestling with the Vice-Mayor of Leningrad on the floor of the Winter Palace to dealing with the legendary and infamous Robert Maxwell.
Roedy also was honored as the U.N. Correspondents' 2009 Global Citizen of the Year for uniting MTV with public service initiatives that saved lives while building tremendous brand recognition and loyalty throughout the world. In What Makes Business Rock, he shares the lessons he learned, along with great stories about working with heads of state, Nobel Prize winners, creative leaders, renowned media executives, and the most talented musical artists in the world.
“As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.”
— New York Post
“What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist – it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.”
“A CNBC Best Book of Summer 2011”
"Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings."
“What Makes Business Rock chronicles Roedy’s journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form – the music video….So how did MTV become, well, MTV?...[Roedy] ensured that the channel reached its young audience.”
“Any entrepreneur will be able to identify with Roedy’s story. When he took charge, MTV was just beginning to grasp the way Europe functioned. By the time he left, he was overseeing MTV, Nickelodeon, VH1, VIVA, TMF, Game One, Comedy Central and Paramount Comedy. Along the way he also became one of the most prominent characters in the global fight against HIV and AIDS.”
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