Media/Society: Industries, Images, and Audiences / Edition 3

Media/Society: Industries, Images, and Audiences / Edition 3

by David R. Croteau, William D. Hoynes
     
 

ISBN-10: 0761987738

ISBN-13: 9780761987734

Pub. Date: 08/01/2002

Publisher: SAGE Publications

This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides

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Overview

This book gives students an overview of the entire media process - from production to content to audiences - with an emphasis on how social forces influence the media and how media potentially affect society. A key emphasis throughout the work is how various elements in the media process interact with each other. This Third Edition of Media/Society provides students with conceptual tools for understanding the role of media in contemporary society - where mass media images come from, how and why they matter, and the kinds of questions and dilemmas that mass media raise about social life.

Product Details

ISBN-13:
9780761987734
Publisher:
SAGE Publications
Publication date:
08/01/2002
Edition description:
Third Edition
Pages:
432
Product dimensions:
6.50(w) x 9.25(h) x (d)

Table of Contents

I. Media/Society
1. Media and the Social World
II. Production: The Media Industry and the Social World
2. The Economics of the Media Industry
3. Political Influence on Media
4. Media Organizations and Professionals
III. Content: Media Representations of the Social World
5. Media and Ideology
6. Social Inequality and Media Representation
IV. Audiences: Meaning and Influence
7. Media Influence and the Political World
8. Active Audiences and the Construction of Meaning
9. Media Technology and Social Change
V. Globalization and the Future
10. Media in a Changing Global Culture

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