Media Virus!

Media Virus!

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by Douglas Rushkoff
     
 

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The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.  See more details below

Overview

The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.

Editorial Reviews

Publishers Weekly - Publisher's Weekly
This provocative title suggests the author will follow the familiar route of explaining how popular culture manipulates its audience into complacency. On the contrary, Rushkoff (The GenX Reader) asserts that media ``viruses'' empower audiences both to become more actively engaged with the media and to challenge the status quo. Viruses, e.g., rap song ``Cop Killer'' and the videotape of the Rodney King beating, are controversial, compelling images or ideas that allow countercultural politics to infiltrate mainstream media. The hidden agendas Rushkoff explores here are thus subversive ones. His readings of various media outlets, such as TV shows like The Simpsons and Ren and Stimpy, as launchpads for antiestablishment messages about alternative lifestyles, are smart and interesting. But his conclusions about the revolutionary potential of media viruses are not always substantiated by his analyses, and his use of techno-jargon makes his arguments often difficult to follow. Author tour. (Oct.)
Library Journal
In our "datasphere" world, we are exposed to information about events like the O.J. Simpson case in myriad formats from newspapers, television tabloids, and talk shows to the Internet. This media world, according to critic Rushkoff (The Genx Reader, Ballantine, 1994), is the next and only frontier. He argues that the media operate in society as a virus causing permanent and real social change. While his excessive use of viral-related concepts gets tiresome, the thesis that the popular media manipulate American culture is provocative and well argued. In Rushkoff's view, the media world is not monolithic, and its power can be harnessed to serve a variety of purposes. To illustrate his point, he examines a range of media activities, from mainstream offerings, such as children's television with it subtle, subversive messages, to the tactical strategies employed by "camcorder kamikazes" documenting alternative versions of reality. This timely book should be of interest to a wide range of readers.-Judy Solberg, Univ. of Maryland Libs., College Park

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Product Details

ISBN-13:
9780345397744
Publisher:
Random House Publishing Group
Publication date:
02/28/1996
Edition description:
Revised
Pages:
368
Product dimensions:
5.55(w) x 8.23(h) x 0.77(d)

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Media Virus! 5 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
I would use the gun on your boy ftiend. Shoot him twice in the head then once in the throat to make shure he is dead. Then i would cover you nose and mouth lift you out of bed then hit you on the lower part of your head so you would have a lesser chance of dieing with the blow that i can give to any one. Then i would think to my self da.mn i am really lucky to day then since we are in miami i would take you back to my place ra.pe you reall hard. Finally i would bring you back to your place lay you on the ground in front of your boyfriend shoot you once in the head then place the gun in your hand(im wearing gloves when i kill you and your boyfriend) say a prayer for god to forgive me then i would head home to continue the rest of my NORMAL DAY IN MIAMI FLORIDA
Anonymous More than 1 year ago
Saintered in and grabbed the gun. He shot the boy in the uead and then snaped his neck for good measure. He grabbed the girl and the crowbar and flippd them over shoulder and took them to rape res 8
Anonymous More than 1 year ago