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The How of Wow: A Guide to Giving a Speech That Will Positively Blow 'EM Away
     

The How of Wow: A Guide to Giving a Speech That Will Positively Blow 'EM Away

by Tony Carlson
 

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"Have you ever given a speech that people remembered ten years later? Is ten days more like it, or even ten minutes? Even if you’re one of the blessed few who are cool, comfortable, and confident at the podium, that doesn’t mean that what you’re saying is registering in any meaningful way.

If you want your speeches to really resonate and

Overview

"Have you ever given a speech that people remembered ten years later? Is ten days more like it, or even ten minutes? Even if you’re one of the blessed few who are cool, comfortable, and confident at the podium, that doesn’t mean that what you’re saying is registering in any meaningful way.

If you want your speeches to really resonate and shine brilliantly among the countless yawn-inducing presentations heard — and immediately forgotten — every day, The How of WOW gives you a treasure trove of proven ideas and techniques for:

• Getting attention, empathy, and respect from your audience

• Developing a bigger and better stage presence

• Turning 'good enough' into a more memorable and powerful experience for your audience

• Asking those who invited you the tough questions that are the root of thorough preparation

• Identifying and correcting common speech-killing mistakes — and avoiding them in the future

• Maximizing return on your effort by aftermarketing the speech to other audiences

The How of WOW also offers dozens of practical tips and illuminating examples to help you through every stage of the speech process, ensuring your message is heard — and, better yet, remembered long after the speech is over."

Editorial Reviews

From the Publisher
“Communicators at all levels will benefit from the wisdom conveyed by this book….I really enjoyed reading this book and wish that many of those making presentations at the conferences I attend would read it too—and take the lessons to heart!”

-Online Magazine

“Communicators at all levels will benefit from the wisdom conveyed by this book."

-Online Magazine

Todays Black Woman
"The book provides a treasure trove of informative ideas and techniques for getting an audience’s attention."
Soundview Executive Book Summaries
Someone once said, "Talk is cheap because supply exceeds demand." Every day in North America, 10,000 or more people stand in front of a crowd and deliver speeches. Twenty-five minutes later, 9,998 are forgotten by everyone except perhaps the speaker and his or her subordinates. Some observers figure the conference business in the United States alone is worth $120 billion per year. That's a large cost for speeches being slept through by people bored with "bizspeak" and numbed by pointless PowerPoints.

Communications expert Tony Carlson knows what it takes to electrify audiences and make a lasting impact. In The How of Wow, he shares tips on getting attention, empathy and respect from audiences; developing a bigger and better stage presence; and making every speech a memorable and powerful experience for you and your audience alike. Giving speeches is a great way to get recognized and build your personal brand. Tony Carlson helps you gain and enhance your reputation as a public speaker without peer.

Why Should You Care?
Delivering memorable speeches is a powerful tool to build your personal brand. You can make a name for yourself by working on your presentation skills. Besides, if you have ambitions of climbing the leadership ladder at your company, you need a name people know and respect. In this sense, a speech invitation is an opportunity, not an obligation. You have a chance to show what you are made of, as an expert in your field and as a person.

Consider it this way - on a beige canvas, even a dash of color makes an impact and becomes memorable. When you have a few dozen or more individuals in a room listening to you - and no one else is talking but you - you can be memorable. When else do you get that kind of opportunity to gain and maintain the attention of so many people, including your colleagues, peers and even your bosses? You have the chance to cast yourself in a very different light: a radiant light that could change your career.

Demonstrable communications skills enhance your promotability because the same things that make a good speaker also make a very promotable individual, particularly in organizations with an emphasis on engineering or other technical disciplines. Communication is the glue that often holds such technology-heavy organizations together, and provides the fuel that drives innovation and growth.

Communication and Individual Responsibility
Peter Drucker describes management as both a social function and a liberal art. "Management is about human beings," he wrote. "Every enterprise is composed of people with different skills and knowledge doing many different kinds of work. It must be built on communication and on individual responsibility." Communication and individual responsibility are concepts that come together on the platform in the person of the speaker who demonstrates his or her personal commitment, expertise and leadership. Leadership, like public speaking, takes courage, articulation and a willingness to say the unpopular thing.

On the platform, mediocrity is never acceptable. Never settle for "good enough." Respect audience members enough to deliver real value - ideas from which they can learn, imaginative scenarios that stimulate new avenues of exploration, and fresh opportunities for more informed dialogue. You can and must connect with the audience in ways that others cannot, or do not. It's not difficult - you simply must want to do it.

Begin by Considering the End
The first response most people have to the prospect of giving a speech is to focus on the input - what they are going to say. This might seem logical on the surface, but dig a little deeper. By focusing first on what you're going to say, you effectively ignore what you want to get out of it.

Consider that any communication requires at least three elements - the data to be communicated, the person sending out the information and the person receiving the information. The common approach looks only at the first two elements, with a focus on the point of view of the sender (the person speaking) and the material being pitched. Whether anyone is there to catch it is practically beside the point. Copyright © 2005 Soundview Executive Book Summaries

Wouldn't it make more sense to begin at the end and work back? Begin with what you want the audience to believe or do at the end of the speech, then figure out how to get there. Only when you know what you want the audience to do after the speech can you build a speech that the audience will remember, that will build your brand.


—Soundview Summary

Product Details

ISBN-13:
9780814472514
Publisher:
AMACOM
Publication date:
02/01/2005
Pages:
288
Product dimensions:
7.22(w) x 9.00(h) x 0.77(d)

What People are Saying About This

From the Publisher
"I've given 3000 speeches in 24 countries and this book contains the most important ides and strategies for great speaking that I've ever learned." — Brian Tracy, author, TurboCoach

"An insider’s insight into the neglected art of speechmaking, by a writer who is adept at enabling executives to connect with the audience AND deliver on their business objectives."

— Michael J. Sabia, President and Chief Executive Officer, Bell Canada Enterprises

"The How of WOW takes you much deeper than pen and paper. It’s a witty, page-turning guide for writers and speakers that is sure to spice up the rubber-chicken circuit."

— Loring Phinney, APR; Executive Vice President, Optimum Public Relations

"Carlson’s clarity, wit, and judgment really shine. His knowledge of the business world, his understanding of the power of language, and his respect for audiences everywhere really sets this work apart from others I have read on the subject. The How of WOW is one of the best and most entertaining guides on speechmaking that you’re likely to read."

— Dr. Laurence B. Mussio, Communications Studies Programme, McMaster University, Hamilton, Ontario, Canada"

Meet the Author

Tony Carlson has 30 years of experience as a communications executive, award-winning journalist, educator, and corporate writer. He is currently Editor of Corporate Communications for Bell Canada. He lives in Burlington, Ontario.

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