Marketing Basics for Designers: A Sourcebook of Strategies and Ideas / Edition 1by Jane D. Martin
Pub. Date: 10/11/1995
Focusing on the needs of small interior design firms, this superb resource offers valuable insights and practical advice from well-known designers and leaders in the industry such as B. J. Peterson, Charles Gandy and Cheryl P. Duvall. Explains how to find new clients, market design services and offers suggestions and guidance for marketing with limited funds, few resources and little time. Features a list of 40 basic marketing ideas for building a successful marketing practice.
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Table of Contents
Mapping Your Marketing Goals.
Setting Your Fees.
Building Relationships and Referrals.
Breaking the Ice with Your Prospective Clients.
Building a Relationship with Prospective Clients.
Selling Design Services.
Keeping Clients for Future Business and Referrals.
Forty Marketing Ideas to Get You Started.
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