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Gimme! The Human Nature of Successful Marketing
     

Gimme! The Human Nature of Successful Marketing

by John Hallward
 

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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy

Overview

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.

Editorial Reviews

From the Publisher
"…contains anecdotes with intriguing implications for those of us in research…an interesting book" (Research magazine, August 2007)

Product Details

ISBN-13:
9780470100295
Publisher:
Wiley
Publication date:
02/16/2007
Pages:
240
Product dimensions:
6.46(w) x 9.09(h) x 1.00(d)

What People are Saying About This

From the Publisher
"Gimme! is a must-read for the marketing professional. Hallward brings together robust data, a deep understanding of consumer values, a knowledge of advertising, and great insights that make Gimme! an indispensable resource for marketing executives everywhere."
—Tracy Hampton, Senior Vice President, Research Services, Visa USA

"Gimme! is a fun and very practical read. It shares over twenty years of Hallward's research experience, studying, and reading. You won't agree with it all, but you will find it all thoughtful and thought provoking. What more can you ask from a book?"
—Bob Barocci, President and CEO, The Advertising Research Foundation

"Gimme! is a fascinating book and compelling reading for anyone interested in any aspect of why we do what we do. The combination of real data, personal experience, and genetic evolutionary theory is unique in its ability to help us learn how to do better in the future."
—Kate Sirkin, Executive Vice President and Global Research Director, Starcom Media Group

"Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nature to make marketing—and advertising— work better. Much better."
—Didier Truchot, Co-Chairman, Ipsos

Meet the Author

John Hallward started his career with Procter & Gamble and Johnson & Johnson. He then cofoundedthe Canadian firm of Tandemar Research Inc., a leader in tracking advertising campaigns for top advertisers. After Tandemar was acquired by Ipsos, he went on to become Director of Global Product Development for Ipsos ASI, where he is also a member of the board.
Visit www.gimmebook.com

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