Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour

Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour

by Ernst & Young
     
 

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ISBN-10: 0471549088

ISBN-13: 2900471549085

Pub. Date: 05/18/1992

Publisher: Wiley

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance,

Overview

Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

Product Details

ISBN-13:
2900471549085
Publisher:
Wiley
Publication date:
05/18/1992
Edition description:
New Edition
Pages:
320

Table of Contents

Is Your Market Right for You?.
How to Cut Risks.
The Ins and Outs of Bidding.
How Communities and Promoters Are Selected.
Sponsors--How to Get Them/What to Give Them.
Matching Sponsors to Events.
Generating Revenue.
How to Market and Promote Events.
The Role of Advertising.
Staging the Event.

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