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Sell What You Sow!: The Grower's Guide to Successful Produce Marketing
     

Sell What You Sow!: The Grower's Guide to Successful Produce Marketing

by Eric Gibson
 

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ISBN-10: 0963281402

ISBN-13: 2900963281400

Pub. Date: 01/01/2006

Publisher: New World Publishing, Auburn,CA

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return

Overview

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Product Details

ISBN-13:
2900963281400
Publisher:
New World Publishing, Auburn,CA
Publication date:
01/01/2006
Edition description:
New Edition
Pages:
304

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