How to Sell What You Make: The Business of Marketing Crafts

by Paul Gerhards

Overview

Pointers for getting started, selling, exhibiting at trade shows, pricing, and marketing to turn a hobby into a profitable business.

Product Details

ISBN-13:	9780811749824
Publisher:	Stackpole Books
Publication date:	03/01/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	160
File size:	2 MB

About the Author

Paul Gerhards is the author of the previous edition of How to Sell What You Make and several woodworking books. He lives in Vancouver, Washington.

Editorial Reviews

``With all the emphasis on business and professionalism, the inescapable fact is that crafts is foremost a culture, a life-style, and a legacy,'' says Gerhards. In this book, however, he focuses more on the business of crafts--how to sell them at crafts fairs, galleries, and trade shows. Over half the book is devoted to the ins and outs of trade shows; as these shows are a very lucrative and often ignored vehicle for marketing and selling crafts, this book is an invaluable source for all artisans. The last section covers the basic paperwork aspects of a small business as well, and four appendixes cover trade show promoters; a calendar of trade shows; publications; and organizations. A succinct, bargain-priced volume.-- Susan C. Awe, Northern Arizona Univ., Flagstaff

Library Journal