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Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event
     

Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event

by Joe LoCicero
 

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Make your event matter. Whether you're holding a nonprofit fundraiser, showcasing your business at a tradeshow, or hosting a black-tie dinner, Streetwise Meeting and Event Planning provides the necessary tools to make your function effective and memorable. Learn how to:

  • Choose an appropriate venue and staff
  • Determine the type of event that best

Overview

Make your event matter. Whether you're holding a nonprofit fundraiser, showcasing your business at a tradeshow, or hosting a black-tie dinner, Streetwise Meeting and Event Planning provides the necessary tools to make your function effective and memorable. Learn how to:

  • Choose an appropriate venue and staff
  • Determine the type of event that best suits your company
  • Draft a budget and come in under it
  • Entice your consumer with media coverage and giveaways
  • Negotiate successfully with vendors
  • And much more

Tradeshows, conventions, and events are no longer just for the big corporations. Your business can compete, if you know how-and this book shows you how. Streetwise Meeting and Event Planning is packed with information on how to coordinate the successful events you need to build your business.

Product Details

ISBN-13:
9781598692716
Publisher:
Adams Media
Publication date:
10/01/2007
Series:
Adams Streetwise Series
Pages:
384
Product dimensions:
8.00(w) x 9.25(h) x 1.03(d)

Meet the Author

Joe LoCicero has worked as a marketing consultant for the past fifteen years, developing communication materials for Coca-Cola, Discovery Channel, Paramount, Disney, Marriott, Sony, and Hallmark, as well as launching his own company, Practical Whimsy. He is the author of Streetwise Business Communication and The Idiot's Guide to Clear Thinking. He lives in Los Angeles.

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