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Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century / Edition 4
     

Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century / Edition 4

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by Taylor and Francis
 

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ISBN-10: 0415805686

ISBN-13: 2900415805680

Pub. Date: 03/24/2010

Publisher: Taylor & Francis

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude

Overview

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.

Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to:

• *introduce the social science perspective on persuasion • *enhance understanding of persuasion theories and research • *highlight the major issues discussed in the field of persuasion research • *explore the complexities and subtleties in the dynamics of everyday persuasion • *raise awareness about the ethics of contemporary persuasion.

This updated third edition offers new topics of discussion, including:

• *the pervasiveness of persuasion • *discussion of implicit attitudes • *political segregation • *policy aspects of attitude measurement • *narrative persuasion • *political language • *social exchange with its applications to medical marketing • *product placement • *complexities in communication campaigns

The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy. Visit the companion site, www.dynamicsofpersuasion.com, for discussion questions, practice test questions, exercises, and more.

Product Details

ISBN-13:
2900415805680
Publisher:
Taylor & Francis
Publication date:
03/24/2010
Series:
Routledge Communication Series
Edition description:
Older Edition
Pages:
448

Table of Contents

Part 1Foundations1
1Introduction to Persuasion3
2Attitudes: Definition and Structure36
3Attitudes: Functions and Consequences73
4Attitude Measurement101
Part 2Changing Attitudes and Behavior117
5Processing Persuasive Communications119
6"Who Says It": Source Factors in Persuasion149
7Message Factors176
8Personality and Persuasion211
9Cognitive Dissonance Theory223
10Interpersonal Persuasion246
Part 3Persuasion in American Society271
11Advertising273
12Communication Campaigns302

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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book was over 3 weeks late! The course is just about over, what was the point in ordering it?