New New Media Plus MySearchLab with eTextby Paul Levinson
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID,/b>/b>/b>… See more details below
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
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Discusses how “new new media” are transforming our culture
Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging … these and other “new new media“ are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television. New New Media details the benefits, opportunities, and dangers of these transformations.
New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party, and Occupy Wall Street. This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press.
Upon completing this book, readers will be able to:
- Discuss the impact new new media have on our society
- Understand the mechanics of Twitter, YouTube, Facebook, Wikipedia and other types of new new media
- Discover the newest new media - Foursquare, Pinterest, WikiLeaks, Anonymous, Goggle+
Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205912141 / ValuePack ISBN-13: 9780205912148
- Publication date:
- Edition description:
- New Edition
- Product dimensions:
- 5.90(w) x 9.00(h) x 0.60(d)
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