Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice

Brand Apart: Insights on the Art of Creating a Distinctive Brand Voice

by Joe Duffy
     
 

View All Available Formats & Editions


Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.

A Brand Apart offers case studies of these and other

Overview


Harley Davidson, Citi, MINI, Starbucks, Nike-these are some of the most well-known brands in the world. They bring to mind quality, reliability and a certain "cool-factor." But what makes these brands stand apart from the others? The reason is simple: they have all mastered the art of marketing and design.

A Brand Apart offers case studies of these and other famous brands and explores how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Here you'll find interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.

Gorgeously designed by Duffy and Partners and featuring full-color images throughout, this book is for students, creatives, designers and anyone who appreciates advertising and design.

Product Details

ISBN-13:
9780929837253
Publisher:
Rockport Publishers
Publication date:
10/28/2005
Pages:
192
Product dimensions:
12.00(w) x 8.25(h) x 0.94(d)

Meet the Author


Joe Duffy is founder of Duffy & Partners in Minneapolis, MN. Considered at the forefront of design, his clients include BMW, Coca-Cola, Sony, Starbucks, the Islands of the Bahamas, Minute Maid and many others.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >