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Designing for User Engagement on the Web: 10 Basic Principles
     

Designing for User Engagement on the Web: 10 Basic Principles

by Cheryl Geisler (Editor)
 

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Designing for User Engagement: 10 Basic Principles introduces and illustrates a set of principles developed to guide the design of user experiences rich in communication and interaction. explored a variety of case studies and present an over-arching framework for designing for user engagement.

Designing for User Engagement: 10 Basic Principles

Overview

Designing for User Engagement: 10 Basic Principles introduces and illustrates a set of principles developed to guide the design of user experiences rich in communication and interaction. explored a variety of case studies and present an over-arching framework for designing for user engagement.

Designing for User Engagement: 10 Basic Principles delivers the results of this innovative work in a way that can be used by working practitioners interested in developing engaging user experiences, educators whose students are seeking to understand and develop these experiences, and managers who need to create and resource teams to design these experiences.

The book begins with the design principles, which can be used to evaluate a current interactive technology or to guide the development of a new website or other interactive technology. They can also be used as a guide in the analysis of interactive technologies and as a springboard for a more theoretical discussion of new directions in the development of interactive technologies.

In the second half of the volume, each chapter presents a case study of a single project, walking the reader through the original and redesigned user experience, and showing how the basic principles were used to drive the development of a user experience that was more engaging. These case studies include:

• an information system gallery,

• wikis for collaboration,

• cultural websites,

• distance learning platforms, and

• an interactive poster.

Each case study represents a distinctive type of technology, so taken together they illustrate the remarkable breadth of applicability of the basic principles.

For all readers, Designing for User Engagement: 10 Basic Principles brings together an articulate and practical vision of successfully addressing the expectations of users of the new generation of highly engaging technologies.

Editorial Reviews

From the Publisher

Designing for User Engagement on the Web has arrived at a pivotal moment in the field of communication design and technical communication in particular, when the proliferation and popularization of user-generated content threatens to marginalize the role of the professional designer/writer. The authors convincingly argue and effectively demonstrate that this professional obsolescence is far from inevitable. The book envisions new roles for writers/designers that build on traditional strengths in user and task analysis, design, and usability testing, but that must now adapt to the uncertainty of tasks, users, contexts, and motivations that attends massively-collaborative user input. The ten principles outlined suggest how we build on our strengths, both analytically and formatively, by accommodating user engagement. Instead of framing the work of writers and designers in a traditional way, as packagers of usable content, the authors use their principles to recast that work as the facilitation of usable content. The principles are sensible, well argued, and compellingly grounded in projects whose usefulness will be immediately apparent. This book will be essential reading for programs that train writers and designers with relevance in the 21st century.

-- Jason Swarts, North Carolina State University

Product Details

ISBN-13:
9780415823432
Publisher:
Taylor & Francis
Publication date:
07/09/2013
Pages:
216
Product dimensions:
7.20(w) x 10.10(h) x 0.80(d)

Meet the Author

Cheryl Geisler is Professor of Interactive Arts and Technology at Simon Fraser University where she is the inaugural Dean of the Faculty of Communication, Art and Technology. Geisler received her PhD in Rhetoric from Carnegie Mellon University and taught at RPI where she played a leadership role in the development of programs in human-computer interaction, electronic media, arts, and communication, and information technology. She has published over fifty articles, book chapters and conference proceedings, as well as five books. She served as Principal Investigator on the major research grant that lead to this book.

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