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The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research
     

The Brain Advantage: Become a More Effective Business Leader Using the Latest Brain Research

by Madeleine L. Van Hecke
 

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This book does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information, and presents it in short, readable chapters, each divided into three parts:

• "What’s the story?" reports in concise,

Overview

This book does for business leaders what few have time to do for themselves. It combines the latest brain research with insights from psychological studies of how people think. It uses powerful stories to convey that information, and presents it in short, readable chapters, each divided into three parts:

• "What’s the story?" reports in concise, digestible terms the science behind how the brain works.
• "Interesting, but so what?" discusses how this research is relevant to business leadership today.
• "What if …" illustrates what leaders might do differently if they were truly to "lead with the brain in mind."

The Brain Advantage shows leaders how to become even more effective decision-makers, communicators, and change-agents.

Editorial Reviews

From the Publisher
"A well-researched book that outlines the issues and surprises about the brain that leaders could do well to understand." —David Rock, author of Your Brain at Work, founding president of the NeuroLeadership Institute

"A very ambitious book, highly readable and entertaining, showing how the latest findings in neuropsychology are relevant to effective management." —Gary Klein, Ph.D., Applied Research Associates, author of Sources of Power: How People Make Decisions

Product Details

ISBN-13:
9781591027645
Publisher:
Prometheus Books
Publication date:
11/24/2009
Pages:
250
Product dimensions:
6.00(w) x 8.90(h) x 1.10(d)

What People are Saying About This

Craig Wortmann
"The Brain Advantage is one of those books where you get a lot for a little. The stories are compelling and the 'so what' gives me just what I need to take immediate action."--(Craig Wortmann, CEO, Experience LLC. Adjunct Associate Professor of Entrepreneurship, University of Chicago's Booth School of Business. Craigwortmann.com)
David Rock
"A well-researched book that outlines the issues and surprises about the brain that leaders could do well to understand."--(David Rock, author of Your Brain at Work, founding president of the NeuroLeadership Institute)
Stephen Shapiro
"For years, experts have been teaching leaders so-called soft skills. To date, there has only been anecdotal evidence to support their theories. Finally, The Brain Advantage turns these theories into hard science. Anyone with half a brain would buy copies for their entire organization."--(Stephen Shapiro, author, 24/7 Innovation and Personality Poker)

Meet the Author

Madeleine L. Van Hecke, PhD (Elmhurst, IL), is a licensed clinical psychologist; a former Professor of Psychology at North Central College in Naperville, Illinois; and a lecturer and workshop leader for Open Arms Seminars. She is the author of Blind Spots: Why Smart People Do Dumb Things.

Lisa P. Callahan (Bartlett, IL) is the global lead for learning and knowledge management for the outsourcing practice at Accenture. Accenture is a global management consulting, technology services, and outsourcing company.

Brad Kolar (Naperville, IL) is the president of Kolar Associates, a management and leadership consulting company. He was formerly the chief learning officer at the University of Chicago Medical Center.

Ken A. Paller, PhD (Evanston, IL), works as a cognitive neuroscientist at Northwestern University. He is also a Fellow of the Cognitive Neurology and Alzheimer's Disease Center, a Professor of Psychology, and Director of the Cognitive Neuroscience Program at the university.

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