Introduction to Hospitality [With DVD] / Edition 5

Introduction to Hospitality [With DVD] / Edition 5

by John R. Walker
     
 

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ISBN-10: 0135139287

ISBN-13: 9780135139288

Pub. Date: 03/28/2008

Publisher: Prentice Hall

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry

Overview

Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on Events Marketing appears in Part V. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student DVD-ROM packed with resources to support readers’ coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

Product Details

ISBN-13:
9780135139288
Publisher:
Prentice Hall
Publication date:
03/28/2008
Series:
Pearson Custom Library: Hospitality and Culinary Arts Series
Edition description:
Older Edition
Pages:
656
Product dimensions:
8.30(w) x 10.10(h) x 1.10(d)

Table of Contents

Table of Contents

PART 1: THE HOSPITALITY INDUSTRY AND TOURISM

1. Welcome to the Hospitality Industry

2. Tourism

PART 2: LODGING

3. The Hotel Business

4. Rooms Division Operations

5. Food and Beverage Operations

PART 3: RESTAURANTS, MANAGER SERVICES AND BEVERAGES

6. Restaurant Business

7. Restaurant Operations

8. Managed Services

9. Beverages

PART 4: RECREATION, THEME PARKS, CLUBS AND GAMING ENTERTAINMENT

10. Recreation, Theme Parks, and Clubs

11. Gaming Entertainment

PART 5: ASSEMBLIES AND EVENT MANAGEMENT

12. Meetings, Conventions, Expositions

13. Special Events

PART 6: OPERATIONAL AREAS OF THE HOSPITALITY INDUSTRY

14. Leadership and Management

15. Marketing

16. Human Resources

17. Accounting, Finance and Cost Control

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