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The Challenge of Effective Speaking / Edition 14
     

The Challenge of Effective Speaking / Edition 14

by Rudolph F. Verderber, Kathleen S. Verderber, Deanna D. Sellnow
 

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ISBN-10: 0495502170

ISBN-13: 9780495502173

Pub. Date: 10/12/2007

Publisher: Cengage Learning

Wadsworth's best selling Public Speaking text, Verderber's CHALLENGE OF EFFECTIVE SPEAKING's skills-oriented, mainstream approach has successfully led hundreds of thousands of students through the speechmaking process. A straightforward writing style and effective use of examples is backed up by, but not obstructed by, sound classical and contemporary theory.

Overview

Wadsworth's best selling Public Speaking text, Verderber's CHALLENGE OF EFFECTIVE SPEAKING's skills-oriented, mainstream approach has successfully led hundreds of thousands of students through the speechmaking process. A straightforward writing style and effective use of examples is backed up by, but not obstructed by, sound classical and contemporary theory. Included in the coverage is a strong emphasis on organization, outlining, delivery, persuasion, and the use the Internet for speech preparation and delivery.

Product Details

ISBN-13:
9780495502173
Publisher:
Cengage Learning
Publication date:
10/12/2007
Series:
Available Titles CengageNOW Series
Edition description:
Older Edition
Pages:
384
Product dimensions:
8.49(w) x 10.88(h) x 0.54(d)

Table of Contents

PART ONE: ORIENTATION. 1. Introduction to Public Speaking. 2. Preparing Your First Speech and Coping with Nervousness. 3. Listening Critically. PART TWO: PRINCIPLES. 4. Selecting a Topic and a Goal and Analyzing Audiences. 5. Researching Your Speech in the Information Age. 6. Organizing and Outlining the Body of the Speech. 7. Organizing and Outlining Introductions and Conclusions. 8. Adapting to Audiences. 9. Visual Aids. 10. Practicing Speech Wording. 11. Practicing Delivery. PART THREE: INFORMATIVE AND PERSUASIVE SPEAKING. 12. Principles of Informative Speaking. 13. Principles of Persuasive Speaking. 14. Practicing Persuasive Speaking Skills. PART FOUR: ADAPTING TO OTHER OCCASIONS AND FORMATS. 15. Speaking at Special Occasions. 16. Leading Problem Solving Groups. APPENDIX: Sample Speeches. NOTES. GLOSSARY. INDEX.

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