Essentials of Strategic Management / Edition 2

Essentials of Strategic Management / Edition 2

by Charles W. L. Hill, Gareth Jones
     
 

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ISBN-10: 0547194323

ISBN-13: 9780547194325

Pub. Date: 10/13/2008

Publisher: Cengage Learning


ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an

Overview


ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action.

Product Details

ISBN-13:
9780547194325
Publisher:
Cengage Learning
Publication date:
10/13/2008
Series:
Strategic Management Series
Edition description:
Older Edition
Pages:
384
Product dimensions:
8.00(w) x 9.90(h) x 0.60(d)

Related Subjects

Table of Contents


Part 1: INTRODUCTION TO STRATEGIC MANAGEMENT. 1. The Strategy-Making Process. 2. Stakeholders, the Mission, Governance, and Business Ethics. Part 2: THE NATURE OF COMPETITIVE ADVANTAGE. 3. External Analysis: The Identification of Opportunities and Threats. 4. Building Competitive Advantage. Part 3: BUILDING AND SUSTAINING LONG-RUN COMPETITIVE ADVANTAGE. 5. Business-Level Strategy and Competitive Positioning. 6. Strategy in the Global Environment. 7. Corporate-Level Strategy and Long-Run Profitability. Part 4: STRATEGY IMPLEMENTATION. 8. Strategic Change: Implementing Strategies to Build and Develop a Company. 9. Implementing Strategy Through Organizational Design. Part 5: CASES IN STRATEGIC MANAGEMENT. Case 1: Boeing Commercial Aircraft: Comeback? Case 2: Apple Computer. Case 3: Amazon.com. Case 4: Blockbuster's Challenges in the Video Rental Industry. Case 5: Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand? Case 6: 3M in 2006. Case 7: Philips versus Matsushita: A New Century, a New Round. Case 8: Mired in Corruption--Kellogg Brown & Root in Nigeria.

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