Festival and Special Event Management / Edition 4

Festival and Special Event Management / Edition 4

by Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell
     
 

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ISBN-10: 0470812524

ISBN-13: 9780470812525

Pub. Date: 01/02/2008

Publisher: Wiley

Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation

Overview

Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.

The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.

Features:

  • End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text.
  • Industry professionals present real-world examples.
  • 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.

New to This Edition:

  • A chapter on environmental planning and events
  • A chapter on the perspective various groups have of events
  • Expanded content on the marketing of events
  • Expanded content on the law and events
  • Additional content on risk and occupational health and safety management

The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Product Details

ISBN-13:
9780470812525
Publisher:
Wiley
Publication date:
01/02/2008
Edition description:
Older Edition
Pages:
656
Product dimensions:
7.10(w) x 9.60(h) x 1.50(d)

Table of Contents

Preface.

Acknowledgements.

Examples at a glance.

PART 1: EVENT CONTEXT.

Chapter 1 An overview of the event field.

Chapter 2 Perspectives on events.

Chapter 3 Event impacts and legacies.

PART 2 PLANNING.

Chapter 4 The strategic planning function.

Chapter 5 Conceptualising the event.

Chapter 6 Project management for events.

Chapter 7 Financial management and events.

Chapter 8 Human resource management and events.

Chapter 9 Marketing planning for events.

Chapter 10  Promotion: integrated marketing communication for events.

Chapter 11  Sponsorship of special events.

Chapter 12  Sustainable event management.

Chapter 13  Event tourism planning.

PART 3 EVENT OPERATIONS AND EVALUATION.

Chapter 14  Staging events.

Chapter 15  Logistics.

Chapter 16  Event evaluation and research.

PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION.

Chapter 17  Legal issues of event management.

Chapter 18  Risk management.

Index.

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