Entrepreneurship: Successfully Launching New Ventures / Edition 3

Entrepreneurship: Successfully Launching New Ventures / Edition 3

by Bruce R. Barringer, Duane Ireland
     
 

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ISBN-10: 0136083536

ISBN-13: 9780136083535

Pub. Date: 08/05/2009

Publisher: Prentice Hall

Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing

Overview

Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising
For readers interested in starting an entrepreneurial venture in today’s market.

Product Details

ISBN-13:
9780136083535
Publisher:
Prentice Hall
Publication date:
08/05/2009
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
608
Product dimensions:
8.70(w) x 11.00(h) x 1.10(d)

Related Subjects

Table of Contents

Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship
Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas Chapter 3 Feasibility Analysis Chapter 4 Writing a Business Plan Chapter 5 Industry and Competitor Analysis Chapter 6 Developing an Effective Business Model
Part 3 Moving From an Idea to An Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation Chapter 8 Assessing a New Venture’s Financial Strength and Viability Chapter 9 Building a New Venture Team Chapter 10 Getting Financing or Funding
Part 4 Managing and Growing an Entrepreneurial Firm
Chapter 11 Unique Marketing Issues Chapter 12 The Importance of Intellectual Property Chapter 13 Preparing for and Evaluating the Challenges of Growth Chapter 14 Strategies for Firm Growth Chapter 15 Franchising

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