Electronic Commerce / Edition 8

Electronic Commerce / Edition 8

by Gary Schneider
     
 

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ISBN-10: 1423903056

ISBN-13: 9781423903055

Pub. Date: 08/11/2008

Publisher: Cengage Learning

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an

Overview

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.

Product Details

ISBN-13:
9781423903055
Publisher:
Cengage Learning
Publication date:
08/11/2008
Edition description:
Older Edition
Pages:
624
Product dimensions:
7.30(w) x 9.20(h) x 1.20(d)

Table of Contents

Highly affordable, the ESV Value Thinline Bible retains many of the popular features that people have come to appreciate and expect from the original Thinline.

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