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Strategic Organizational Communication: In a Global Economy (with InfoTrac) / Edition 6
     

Strategic Organizational Communication: In a Global Economy (with InfoTrac) / Edition 6

by Charles Conrad, Marshall Scott Poole
 

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ISBN-10: 0534636217

ISBN-13: 9780534636210

Pub. Date: 07/26/2004

Publisher: Cengage Learning


From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a

Overview


From its inception almost 20 years ago, the goal of STRATEGIC ORGANIZATIONAL COMMUNICATION has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication. Sophisticated, yet accessible, the text integrates research from a number of academic disciplines, while maintaining a relaxed, engaging writing style.

Product Details

ISBN-13:
9780534636210
Publisher:
Cengage Learning
Publication date:
07/26/2004
Edition description:
REV
Pages:
496
Product dimensions:
7.56(w) x 9.42(h) x 0.96(d)

Table of Contents


UNIT I: UNDERLYING CONCEPTS. Strategic Organizational Communication. Thinking About Organizations and Organizational Communication. UNIT TWO: STRATEGIES OF ORGANIZING. 3. Traditional Strategies of Organizing. 4. Relational Strategies of Organizing. 5. Cultural Strategies of Organizing. 6. Network Strategies of Organizing. 7.Alternative Strategies of Organizing. UNIT III: CHALLENGES IN THE TWENTY-FIRST CENTURY 8. Communication, Power, and Politics in Organizations. 9. Communication, Decision Making, and Conflict in Organizations. 10. Communication and Diverse Workplaces. 11. Communication, Globalization, and Organizations. 12. Communication, Ethics, and Organizational Rhetoric.

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