The Restaurant Dream?

The Restaurant Dream?

5.0 2
by Lee Simon
     
 

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ISBN-10: 0910627835

ISBN-13: 9780910627832

Pub. Date: 09/16/2006

Publisher: Atlantic Publishing Group Inc

Some people act on their life-long dreams and decide to open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they are at a greater risk for making mistakes that could unnecessarily doom their fledgling business from the start. Many of these mistakes, however, are avoidable.

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Overview

Some people act on their life-long dreams and decide to open a restaurant. Many of these aspiring restaurateurs are engaging in this activity for the first time, and unfortunately they are at a greater risk for making mistakes that could unnecessarily doom their fledgling business from the start. Many of these mistakes, however, are avoidable.

The shelves are full of books about restaurants. Some offer advice on operations and menu planning. Some contain inspiring photographs of interior and exterior spaces. Others share the details behind one concept or individual’s success story. But comprehensive information available on the restaurant development process is limited. The establishment of a new restaurant concept is full of emotion, surprise, frustration, risk, and satisfaction that simply cannot be conveyed in a textbook format.

The Restaurant Dream? is based on a true account of one team’s efforts to develop a restaurant concept from the ground up. All aspects of the development process, from the initial idea - through design, construction, opening, and the first months of operations, are covered. It is written in the form of a story, which interweaves educational material with real-life events and the unexpected twists and turns that seemed to exist around almost every corner. From elation to deception and camaraderie to lawsuits, this book shows that the surreal components of opening a restaurant are not uncommon—they are just not frequently shared. The Restaurant Dream? shares strategies, logic, successes, and failures so that the aspiring restaurateur may learn from this effort and improve their own likelihood for success.

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 323 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Product Details

ISBN-13:
9780910627832
Publisher:
Atlantic Publishing Group Inc
Publication date:
09/16/2006
Pages:
328
Product dimensions:
6.00(w) x 8.00(h) x 0.90(d)

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The Restaurant Dream? 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
Most books about the restaurant business--or, as the author would like to distinguish, the business of restaurants--are pretty boring. Useful, yes dramatic, no. This book is the story of one restaurant, 'Za Bistro, as of June 2006 still open for business in Florida, from its birth as a vague idea exchange bounced back and forth via e-mail into an actual business. It's an interesting story. The author is well-informed and detailed but far from dry--after reading about the problems that the owners had with one of the contractors, I was almost ready to find someone to shout at. The owners handled the situation professionally, and the restaurant was able to open--and I learned a valuable lesson. Sometimes it doesn't matter if you've been wronged, if pursuing justice means not opening your restaurant! So. You're not the kind of person who would find this interesting. Give you a book full of lists every time, right? I still recommend this book, because it's a great illustration of the reasons why you should carry out endless steps in endless lists that endless books suggest--and some of the situations that might make it impossible to carry out those steps, and the kind of adaptability you'll need to survive. A great introduction to concept, planning, marketing, planning, design, planning, adapting to the things that go wrong with your original plan by coming up with something better, planning some more...you get the point.
Guest More than 1 year ago
Every year thousands of people venture into the restaurant business, either establishing their own independent restaurants or through purchasing a franchise from one of the established restaurant chains. What sets 'The Restaurant Dream?: An Inside Look At Restaurant Development, From Concept To Reality' apart from the many 'how to' books about starting up and operating a restaurant is that it is written in the form of a story, interweaving educational material with real-life experiences, including all the unexpected twists and turns that author and restauranteur Lee Simon personally encountered. Laid out for the reader are the aspirations, emotions, planning, deceptions, camaraderie, frustrations, risks, and lawsuits that were a part of the restaurant development and operations experience. Readers will see the strategies employed, the logic engaged, the successes and the failures that any aspiring restaurateur can learn and profit from, thereby improving their own prospects for success. Although specific to the restaurant business, The Restaurant Dream? has much to commend it to the reading lists of anyone considering an entrepreneurial venture in establishing a small business regardless of the product or services to be provided the public. Very highly recommended and invaluable reading!