The Publicity Handbook, New Edition : The inside Scoop from More than 100 Journalists and PR Pros on how to Get Great Publicity Coverage / Edition 2

The Publicity Handbook, New Edition : The inside Scoop from More than 100 Journalists and PR Pros on how to Get Great Publicity Coverage / Edition 2

by David Yale, Andrew Carothers, Andrew J. Carothers
     
 

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ISBN-10: 0844232424

ISBN-13: 9780844232423

Pub. Date: 05/04/2001

Publisher: McGraw-Hill Professional Publishing

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for

Overview

Thoroughly updated with information on Internet-based PR campaigns

The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists­­--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

Product Details

ISBN-13:
9780844232423
Publisher:
McGraw-Hill Professional Publishing
Publication date:
05/04/2001
Edition description:
REV
Pages:
464
Product dimensions:
6.00(w) x 9.00(h) x 1.06(d)

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