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Texts on Type: Critical Writings on Typography
     

Texts on Type: Critical Writings on Typography

by Steven Heller, Philip B. Meggs
 

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ISBN-10: 1581150822

ISBN-13: 9781581150827

Pub. Date: 02/01/2001

Publisher: Skyhorse Publishing

Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any

Overview

Students and teachers of graphic design will enrich their understanding of 20th century type design and typography with this unique anthology. Contained in this volume are more than 50 important, known and rare texts by critics, historians, and type designers about the history, aesthetics, and practice of type design and typography. An invaluable addition to any school course on type theory and practice, the book contains heretofore unprinted essays by major type masters, including W.A. Dwiggins, Hermann Zapf, and Paul Rand, as well as critical analyses of vintage and contemporary type and type design. A supplement to the successful Looking Closer series, the book specifically pinpoints those texts that will increase the common knowledge of typographic history and criticism.

Product Details

ISBN-13:
9781581150827
Publisher:
Skyhorse Publishing
Publication date:
02/01/2001
Edition description:
Reprint
Pages:
288
Product dimensions:
6.75(w) x 10.00(h) x 6.80(d)

Table of Contents

Forewordv
Introductionvii
1Aesthetics: On Form and Expression
Found Poetry: The Dude Typographers2
Old and New Fashions in Typography6
Art in Type Design16
The Modern Type Family19
An Existential Guide to Type21
2Criticism: Type as Discourse
A Plea for Authentic Type Design34
The Obscene Typography Machine36
Type Is Dead: Long Live Type39
Designing Hate42
A Post-Mortem on Deconstruction?45
Rumors of the Death of Typography Have Been Greatly Exaggerated48
American Gothic51
3Anatomy: Understanding Typefaces
Adobe Garamond54
Modern Style with a Human Face65
Mrs. Eaves68
An Examination of Egyptians70
Lead Soldiers77
Futura82
Univers: A New Sans Serif Type by Adrian Frutiger88
Sideshows in the Evolution of the Alphabet90
The Space Between the Letters93
4Movement: Defining Modernism
From De Stijl to a New Typography100
The New Typography108
On typography110
The Principles of the New Typography115
The Bauhaus Tradition and the New Typography129
The Consistency of Jan Tschichold139
The Cult of Lower Case143
The Philosophy of Modernism in Typography146
Why Go Modern149
The Good Old Neue Typografie154
Typographical Warfare156
Zombie Modernism159
5Practice: How Type Works
First Principles of Typography170
Is the Abolishment of Justification Desirable?178
Typographic Heresies182
Typographical Topography183
On the Choice of Typeface193
Grid and Design Philosophy198
On Classifying Type201
Type Is To Read210
Typography--"The Eye Is a Creature of Habit"215
6Reflections: Type and Passion
I Am Type218
I Am Type! Revisited219
The Dog of Alcibiades221
The Trouble with Type223
Experiments in Type Design228
Electronic Typography235
A Face by Any Other Name Is Still My Face: A Tale of Type Piracy239
Bad Credit257
The Land of Dancing Serifs260
The Authors263
Acknowledgments268
Index269

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