×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Media & Culture: An Introduction to Mass Communication / Edition 4
     

Media & Culture: An Introduction to Mass Communication / Edition 4

by Richard Campbell, Bettina G. Fabos, Chris Martin, Christopher Martin, Bettina G. Fabos
 

See All Formats & Editions

ISBN-10: 0312416849

ISBN-13: 9780312416843

Pub. Date: 05/28/2004

Publisher: MacMillan Higher Education

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media &

Overview

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.

Product Details

ISBN-13:
9780312416843
Publisher:
MacMillan Higher Education
Publication date:
05/28/2004
Edition description:
2005 Update
Pages:
613
Product dimensions:
8.50(w) x 10.88(h) x 0.82(d)

Table of Contents

1      Mass Communication: A Critical Approach

DIGITAL MEDIA AND CONVERGENCE

2      The Internet, Digital Media, and Media Convergence

3      Digital Gaming and the Media Playground

SOUNDS AND IMAGES

4      Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6      Television and Cable: The Power of Visual Culture

7      Movies and the Impact of Images

WORDS AND PICTURES

8      Newspapers: The Rise and Decline of Modern Journalism

9      Magazines in the Age of Specialization

10     Books and the Power of Print

THE BUSINESS OF MASS MEDIA

11      Advertising and Commercial Culture

12      Public Relations and Framing the Message

13      Media Economics and the Global Marketplace

DEMOCRATIC EXPRESSION AND THE MASS MEDIA

14      The Culture of Journalism: Values, Ethics, and Democracy

15       Media Effects and Cultural Approaches to Research

16        Legal Controls and Freedom of Expression

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews