×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

MKTG (9th Edition): Principles of Marketing (with Online Printed Access Card) / Edition 9
     

MKTG (9th Edition): Principles of Marketing (with Online Printed Access Card) / Edition 9

by Charles W. Lamb, Joe F. Hair, Carl McDaniel
 

See All Formats & Editions

ISBN-10: 1285860160

ISBN-13: 9781285860169

Pub. Date: 01/30/2015

Publisher: Cengage Learning


Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study

Overview


Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.

Product Details

ISBN-13:
9781285860169
Publisher:
Cengage Learning
Publication date:
01/30/2015
Series:
4LTR Press Series
Edition description:
Student Edition
Pages:
432
Product dimensions:
8.50(w) x 10.80(h) x 2.50(d)

Table of Contents


1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. 13. Supply Chain Management. 14. Marketing Channels. 15. Retailing. 16. Marketing Communications. 17. Advertising, Public Relations, and Sales Promotion. 18. Personal Selling and Sales Management. 19. Social Media and Marketing. 20. Pricing Concepts. 21. Setting the Right Price.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews